Open to opportunities

Bebe Barberson

@bebebarberson

Message

I design fintech products, scalable systems, and research-led customer experiences.

United States

Message

What I'm looking for

I'm looking to lead product design and strategy for complex digital products, partnering closely with product and engineering to turn research into scalable, accessible experiences.

At Aeropay, I own product design across a fintech ecosystem, from product strategy and enterprise B2B SaaS architecture to Aerosync onboarding and internal risk and fraud tools. I unified four portals behind one login, launched Aerodynamic across three products, and designed scalable workflows that replace spreadsheet-based review processes.

I've also led e-commerce and operational UX at Ball of Champions, co-founded a direct-to-consumer business, directed a seven-person creative team at 1952 LLC, and delivered major campaigns and partnerships for Turkish Airlines. I bring research, design systems, accessibility, prototyping, and cross-functional product leadership to work spanning web, mobile, commerce, and complex internal tools.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Designer

Current

Aeropay

Jan 2024 - Present (2 years 7 months)

Owned product design across Aeropay's fintech ecosystem as the sole designer, shaping product direction and guiding initiatives from early definition through launch and continued iteration. Spearheaded design and partnered on product strategy for the enterprise B2B SaaS platform, unifying four portals behind a single login and defining scalable information architecture.

Product Strategy Design Systems UX Research Usability Testing Prototyping Accessibility Figma Generative AI Interaction Design Motion Design Information Architecture SaaS Fintech B2B

UX Designer

Aeropay

Jan 2023 - Dec 2024 (1 year 11 months)

Initiated and launched Aerodynamic, a design system developed with engineering and adopted across three products. Established Aeropay's design-to-development process, partnering with PMs, engineers, and leadership to define UX standards and influence roadmap decisions.

Design Systems UX Research Usability Testing A B Testing Product Analytics User Interviews Synthesis Figma Accessibility Documentation Roadmapping

UX Designer

Ball of Champions

Jan 2021 - Dec 2023 (2 years 11 months)

Led UX/UI across the company's e-commerce experience and internal operational tools, digitizing workflows for lead generation, territory planning, and customer experience. Redesigned the responsive e-commerce experience and visual system using competitive research, surveys, and user interviews.

UX UI Digital Commerce Responsive Design Visual Design Competitive Research Survey User Interviews Usability Content Strategy

Co-Founder & Brand Designer

Scalanova

Jan 2020 - Dec 2021 (1 year 11 months)

Co-founded a multi-brand direct-to-consumer business and led design for Terra & Gaia, defining brand positioning and establishing standards across web, packaging, and marketing touchpoints. Built brand guidelines and responsive e-commerce websites to improve consistency and conversion readiness.

Brand Design Brand Guidelines Responsive Design Packaging Marketing Direct to Consumer Web Design

Creative Director

1952 LLC

Jan 2019 - Dec 2020 (1 year 11 months)

Directed creative for a restaurant group, leading a 7-person cross-functional team across design, marketing, and web while improving workflows and supporting campaigns tied to revenue and customer experience. Established the brand identity and visual system across digital and print, and launched a responsive website and pre-launch waitlist campaign that generated 3K sign-ups.

Creative Direction Team Leadership Brand Identity Visual Design Digital Print Web Design Campaign Management Cross Functional Collaboration

Creative Lead, Account Services, Midwest

Turkish Airlines

Jan 2013 - Dec 2019 (6 years 11 months)

Led end-to-end creative production for Midwest and national campaigns, including the 2014 Sochi Winter Olympics, owning briefing, planning, cross-functional coordination, agency/vendor management, and final approvals. Managed high-visibility media partnerships and activations, including U.S. Super Bowl ad campaigns from 2016–2019.