Brynn Olivia Sy

Designed product features and supported visual production for a financial portal in Thrivent's philanthropic coaching program, Money Canvas, serving 10,000+ annual users. Directed qualitative UX research interviews to create persona archetypes and lead design discovery on B2B marketing.

Art directed and designed for 20+ marketing campaigns across sports, flight promos, and education. Developed brand concepts to evolve in-house brand guidelines on icons, illustration, and animation, and created motion graphic templates for company-wide use.

Transformed organization-wide design systems by establishing inclusive storytelling assets and templates, empowering 700+ global designers to reclaim 150+ design hours. Harmonized UX/UI design systems across 200+ B2B edtech products, enhancing accessibility by 70% and benefiting 200,000+ learners annually.

Led D2C marketing, brand strategy, and project management, resulting in optimized template usage and heightened brand visibility. Orchestrated content for omni-channel campaigns and SEO, culminating in a 93% increase in online revenue since 2016.

Led and supported end-to-end art direction and design production across 50+ clients, garnering national acclaim. Mentored 15+ interns, volunteers, and vendors, and advanced social impact-driven design initiatives.

Executive education from the Royal College of Art, specifically the RCA x Design for Good Academy.

Bachelor of Fine Arts in Graphic Design from California State University, Long Beach.