Basant Baruah
@basantbaruah
I build product messaging, sales enablement, and SEO strategies that drive measurable growth.
IndiaWhat I'm looking for
At Robosoft Technologies, I turn product and technical input into sales-ready messaging across blogs, case studies, decks, landing pages, and video. I build enablement assets used directly in deal conversations while aligning messaging across sales, marketing, and corporate channels.
I own SEO strategy and landing page architecture, translating positioning into organic acquisition. Previously, at The College Monk and GetMyUni, I led content and growth initiatives that increased website traffic by 130% and leads by 233%.
I also serve as an AI Training Point of Contact, evaluating ChatGPT and Claude Code for team workflows and content velocity. I'm looking to bring my positioning, competitive framing, and GTM collateral experience into a dedicated Product Marketing role.
Experience
Work history, roles, and key accomplishments
Senior Executive – MarCom
Robosoft Technologies
Jun 2021 - Present (5 years 3 months)
Partner with subject matter experts to translate product and technical input into sales-ready messaging across blogs, case studies, decks, and video. Build sales enablement assets and own SEO strategy and landing page architecture.
Senior Content Marketer
Mobstac
Feb 2020 - Oct 2020 (8 months)
Owned monthly content strategy aligned to marketing and growth goals. Drove on-page and off-page SEO initiatives that grew organic visibility and traffic.
Senior Content Marketing Specialist
The College Monk
Jul 2018 - Jan 2020 (1 year 6 months)
Led a content team, translating brand strategy into consistent narrative across channels. Executed growth initiatives contributing to a 130% increase in website traffic and engineered a lead-generation strategy that drove a 233% increase in leads.
Education
Degrees, certifications, and relevant coursework
Christ University Institute of Management
Master of Business Administration, Marketing
Pursued an MBA in Marketing at Christ University Institute of Management, Bengaluru.
Acharya Institutes of Technology
Bachelor of Engineering, Electronics & Communication Engineering
Earned a Bachelor of Engineering in Electronics & Communication Engineering from Acharya Institutes of Technology, Bengaluru.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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