Open to opportunities

Jasmine Zarasani

@jasminezarasani

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Lead Generation Specialist with expertise in marketing communications.

Indonesia

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What I'm looking for

I am seeking a dynamic role that fosters creativity and growth in digital marketing.

I am a Lead Generation Specialist with a rich background in Marketing Communications, Product Acquisitions, and Merchant Relations. My professional journey has equipped me with the skills to manage digital marketing campaigns effectively, ensuring that each initiative resonates with target audiences. Currently, I serve as a Marketing Manager at IDN Localization Life Management Science Labs, where I oversee all aspects of digital marketing, from social media management to content quality assurance.

Throughout my career, I have successfully led and managed events across the APAC region, particularly in Indonesia, Malaysia, Japan, the Philippines, Thailand, and Vietnam. My role as a Regional Marketing Specialist at sa.global allowed me to create and manage Microsoft Dynamics 365 EDM campaigns, build extensive databases, and lead webinars that engage diverse audiences. I pride myself on my ability to develop compelling value propositions and execute lead generation campaigns that drive results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Life Management Science Labs

Jan 2025 - Present (5 months)

Managed digital marketing campaigns and oversaw all social media channels for LMSL, including Instagram, Facebook, LinkedIn, Twitter, and TikTok. Led and managed events in Indonesia, while also reviewing and QAing all content in both text and video formats.

Digital Marketing Social Media Management Content Review Event Management

Regional Marketing Specialist

sa.global

Mar 2023 - Oct 2024 (1 year 7 months)

Created, ran, and managed Microsoft Dynamics 365 EDM campaigns across multiple APAC countries. Built databases for various industries and led webinars and offline events in the APAC region.

Microsoft Dynamics 365 Webinar Management Content Creation

Lead Generation Specialist

Food Market Hub

Sep 2021 - Mar 2023 (1 year 6 months)

Created, ran, and managed Lead Generation campaigns for Indonesia, Malaysia, and Singapore using Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads. Developed value propositions, storytelling, and product copywriting.

Lead Generation Facebook Ads Manager Campaign Manager Google Ads Copywriting

Marketing Communications & Merchant Acquisitions

Fits.ID

Aug 2017 - Sep 2021 (4 years 1 month)

Wrote all copywriting for Fits.ID, both external and internal, and created social media and editorial plans for Instagram and LinkedIn. Managed digital marketing campaigns and executed marketing events, working closely with vendors.

Copywriting Social Media Management Digital Marketing Event Execution

Education

Degrees, certifications, and relevant coursework

Universitas Padjadjaran

Bachelor of Humanities, English Literature

Grade: 3.57 (Cum Laude)

Activities and societies: PT. AEON Indonesia Scholarship Recipient (2015-2017), Head of Event Organizer for Opera Budaya (2015)

Graduated with Cum Laude honors, achieving a GPA of 3.57 in 3.5 years. Was a recipient of the PT. AEON Indonesia Scholarship from 2015 to 2017. Served as the Head of Event Organizer for Opera Budaya in 2015.