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Başak Bektaşoğlu

@baakbektaolu

Content strategist and copywriter at B.B., shaping brand voice and content across five brands at Paribu Technology.

At Paribu Technology, I managed content strategy and brand communication across five brands, including the Paribu main brand. I developed UX-focused content for the Paribu App, App Store, and Google Play Store, and contributed to and led content development for 10+ campaigns.

As a digital content consultant and senior content writer at B.B., I develop content strategies for local and boutique brands based on their identity and business goals. I also write for The Magger and manage content for Kaş International Film Festival and Kaş Theatre Days.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Consultant & Senior Content Writer

Current

B.B.

Nov 2024 - Present (1 year 11 months)

Develops content strategies for local and boutique brands, provides end-to-end content and brand communication consultancy, and manages content production for cultural and media projects.

Content Strategy Brand Voice Tone of Voice Social Media Content Editorial Content Campaign Content Content Production Digital Communication

Senior Content Specialist

Paribu Technology

Jan 2021 - Mar 2024 (3 years 2 months)

Managed content strategy and brand communication across five brands, developed UX-focused content for mobile apps and app stores, and produced press releases, corporate communications, and campaign messaging.

Content Strategy Brand Voice Tone of Voice UX Writing Mobile App Content App Store Optimization Press Releases Corporate Communications Campaign Messaging Editorial Proofreading Cross Functional Collaboration

Content Editor & Food Content Producer

B.B.

Apr 2015 - Jan 2021 (5 years 9 months)

Produced editorial and branded content for major brands, developed blog and digital content for various platforms, and created educational content for blockchain and cryptocurrency topics.

Content Editing Branded Content Blog Writing Digital Content Educational Content Blockchain Cryptocurrency

Copywriter

Pupz Creative

Sep 2014 - Mar 2015 (6 months)

Produced and edited creative advertising and marketing copy for agency clients, developing brand and campaign copy based on different communication objectives and tone-of-voice requirements.

Copywriting Advertising Marketing Copy Brand Copywriting Campaign Copy Tone of Voice