Open to opportunities

Mustafa Turan

@mustafaturan

Message

Senior copywriter with a passion for impactful storytelling.

Turkey

Message

What I'm looking for

I am looking for a dynamic environment where creativity thrives, and I can contribute to innovative campaigns that challenge the status quo.

As a Senior Copywriter with over six years of experience, I have honed my skills in crafting compelling narratives that resonate with audiences. My journey began at YW Istanbul, where I developed my foundational skills and worked with notable brands such as Microsoft and P&G. This experience ignited my passion for creating engaging content that drives results.

Throughout my career, I have collaborated with leading agencies like Havas Istanbul and Oliver / Pep.Cs, where I contributed to campaigns for renowned brands such as Pepsi and Doritos. My work has been recognized for its creativity and effectiveness, culminating in my participation in the McKinsey Academy Forward Program, where I further refined my strategic thinking and creative approach.

Currently, I am with MullenLowe Istanbul, where I continue to push the boundaries of creativity and innovation in advertising. I am dedicated to delivering high-quality content that not only meets client expectations but also captivates and engages the target audience.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

MullenLowe Istanbul

Jan 2024 - Present (1 year 5 months)

Currently crafting high-impact copy for leading brands such as Migros and Money, driving creative direction for major advertising campaigns. Focusing on innovative storytelling and strategic messaging to achieve client objectives.

Creative Direction Campaigns Storytelling Marketing Strategy Migros

Senior Copywriter

Karbonat

Jan 2023 - Jan 2025 (2 years)

Managed and executed copywriting strategies for a diverse client base, including Nestle, Nesine, and Türkiye Finans. Developed compelling ad copy and campaign materials that significantly boosted client engagement and brand visibility.

Copywriting Campaign Management Digital Marketing Content Strategy Nestle

Senior Copywriter

Oliver / Pep.Cs

Jan 2022 - Jan 2023 (1 year)

Led copywriting efforts for prominent F&B brands including Pepsi, Cheetos, and Doritos, crafting impactful narratives for marketing initiatives. Oversaw the development of creative content, ensuring brand consistency and market resonance.

Brand Strategy Creative Direction Content Development PepsiCo Brands

Copywriter

Havas Istanbul

Jan 2021 - Jan 2022 (1 year)

Developed engaging copy for major clients such as Trendyol, Selin, and Vitra, enhancing brand messaging across various platforms. Collaborated with art directors and strategists to execute successful advertising campaigns.

Copywriting Campaigns Content Strategy Trendyol

Copywriter

YW Istanbul

Jan 2017 - Jan 2021 (4 years)

Supported creative teams in developing compelling copy for a diverse portfolio of brands including Boyner, Microsoft, and Intel. Contributed to various advertising campaigns, gaining foundational experience in brand communication and content creation.

Copywriting Content Creation Brand Communications Advertising Campaign Development Intel P&G

Education

Degrees, certifications, and relevant coursework

Anadolu University

Bachelor's Degree, Journalism

Studied Journalism within the Faculty of Communication Sciences. Gained comprehensive knowledge in media theory, reporting, and journalistic practices.

IAB UniChallenge+

Training Camp Certificate, Digital Education

Activities and societies: 3rd Best Graduation Project

Participated in the IAB UniChallenge+ Digital Student Affairs Education Camp. Developed skills in digital marketing and project management, culminating in the 3rd Best Graduation Project.

McKinsey Academy

Certificate Program, Professional Development

Completed the McKinsey Academy Forward Program, a comprehensive professional development initiative. Enhanced leadership capabilities and strategic thinking through advanced modules.