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Ayu Upadhyay

@ayuupadhyay

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Lead generation and B2B research professional with 2.5+ years’ experience.

India

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What I'm looking for

I’m looking for a role where I can drive B2B lead generation and online research, ensure data verification accuracy, and support sales/marketing teams with clean databases and reliable reporting—while learning and growing in a detail-focused environment.

I’m an MBA Finance graduate with 2.5+ years of experience in B2B lead generation, online research, and data verification, with a strong focus on data accuracy and quality. I identify decision-makers, build targeted lead lists, and maintain accurate, structured lead databases that help sales decision-makers and marketing teams move faster.

At Zentree Labs Pvt. Ltd., I conducted B2B research to identify high-quality leads and databases, ensuring the data met quality standards before submission. I also supported account operations—maintaining financial and donor records, recording transactions, and assisting reporting processes—and completed KYC/KYB verification by validating and cross-checking business and financial documents.

Experience

Work history, roles, and key accomplishments

Research Assistant - Lead Gen

Zentree Labs Pvt. Ltd.

Dec 2021 - Jun 2024 (2 years 6 months)

Built and maintained structured B2B lead databases through online research and data verification to support sales decision-makers and marketing teams. Identified target decision-makers and ensured data accuracy and quality before submission by maintaining lead lists and validating records.

B2B Lead Generation Online Research Data Verification Data Quality Assurance MS Excel Database Management Data Entry

Accounts Consultant

FOLK

Jan 2022 - Dec 2022 (11 months)

Maintained accurate financial and donor records by recording transactions and supporting reporting processes. Ensured high-accuracy documentation to support internal accounting needs.

Financial Record Keeping Transaction recording Reporting Quickbooks Tally Data Entry Attention To Detail

Trainee Associate

Fusion Business Solutions

Jan 2021 - May 2021 (4 months)

Performed KYC/KYB verification and validated business data by reviewing and cross-checking financial documents. Supported compliance-oriented verification workflows with careful attention to detail.

KYC Compliance Support Data Verification Attention To Detail Database Management