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Aysel Yavuz

@ayselyavuz

Content Manager at Pedal Commander INC. who drove a 28% revenue boost from email flows and improved organic traffic through SEO.

Turkey

Message

At Pedal Commander INC., I managed content strategy and production across web, blog, social media, and email. I used keyword research, competitor analysis, and performance tracking to refine SEO and explore content opportunities.

I managed product content on Shopify and launched email campaigns with Klaviyo, increasing customer retention and driving a 28% boost in revenue from email flows. I also worked with design and multimedia teams to align visual and video content with editorial strategy.

At İnokstek Paslanmaz Çelik Tek. A.Ş, I planned social content calendars and created copy and visuals for social posts, email campaigns, and website updates. My work with marketing and design teams helped increase website traffic by 35%.

Earlier, as a Content Editor at A Prestige Advertising Agency, I wrote and edited SEO-focused content that contributed to a 23% increase in organic traffic within four months. I also created and localized multilingual content as a volunteer with Culture in Our City Brighton.

Experience

Work history, roles, and key accomplishments

Content Manager

Pedal Commander INC.

Nov 2023 - Mar 2026 (2 years 4 months)

Managed content strategy and production across web, blog, social media, and email channels, optimizing for SEO and improving organic traffic. Conducted keyword research and competitor analysis, managed Shopify product content, and launched email campaigns with Klaviyo, driving a 28% boost in revenue from email flows.

Content Strategy SEO Keyword Research Competitive Analysis Ahrefs SEMrush Google Analytics Shopify Klaviyo Email Marketing Content Production Social Media Brand Consistency

Creative Project Manager

Dokuzderece Adworks

Dec 2022 - Aug 2023 (8 months)

Managed end-to-end project workflows and international client acquisition for creative and design services, securing global projects through platforms such as Dribbble, Fiverr, and Upwork. Prepared proposals, bids, and client communications, and supported campaign execution through content creation and copywriting.

Project Management Client Acquisition Proposal Writing Copywriting Content Creation Media Planning Dribbble Fiverr Upwork Communication Skills

Cultural Volunteer – Content & Communication Support

Culture in Our City

Jan 2021 - Nov 2022 (1 year 10 months)

Contributed to a city-based cultural platform supporting community engagement. Created and localized multilingual content for cultural events, initiatives, and public resources, and supported communication for events and community programs.

Content Creation Localization Multilingual Communication Community Engagement Event Support

Social Media & Content Specialist

İnokstek Paslanmaz Çelik Tek. A.Ş

Jan 2017 - Jan 2021 (4 years)

Planned and managed social media content calendars across multiple platforms, aligned with brand voice and marketing campaigns. Created copy and visuals using Canva and Adobe Creative Suite, and worked with marketing and design teams to increase website traffic by 35%.

Social Media Management Content Calendar Copywriting Visual Design Canva Adobe Creative Suite Audience Analysis Campaign Development Brand Visibility

Content Editor

A Prestige Advertising Agency

May 2014 - Aug 2017 (3 years 3 months)

Wrote and edited SEO-focused blog posts, website copy, and email content, contributing to a 23% increase in organic traffic within four months. Created landing page and promotional copy to support lead generation and brand growth, and managed multiple content projects while maintaining editorial consistency.

SEO Copywriting Blog Writing Email Landing Pages Lead Generation Content Consistency Project Management Mentorship