Ayodele Adedayo

Lead business development strategy, identifying new market opportunities and partnership channels to drive revenue growth. Manage government and private stakeholder relationships and work cross-functionally with product teams to translate feedback into product improvements.

Partnered with startups and growth-stage companies to design and implement scalable commercial and customer success systems, focusing on customer success, revenue growth, sales team structure, and operational efficiency.

Led operational performance and customer success metrics across Nigeria, Kenya, and Ethiopia. Defined and tracked KPIs related to service reliability, customer satisfaction, and retention, and built structured feedback systems to drive continuous improvement.

Co-led the launch and adoption strategy for the Nerve App, driving user activation and sustained engagement. Translated enterprise customer feedback into actionable insights to improve product positioning and customer experience, contributing to 140% growth within 14 months post-launch and increasing top-line revenue by 65% in 2023.

Held full responsibility for customer growth, retention, and operational excellence across multiple regions. Expanded into underserved markets by identifying customer pain points and delivering tailored solutions, achieving 136% growth over two years and expanding customer base by 44% (300+ new clients).

Managed onboarding and relationship management for a growing client base in a new market. Built dashboards to track acquisition, engagement, and operational efficiency, driving 76% growth in 2020.

Redesigned customer engagement processes to improve retention and lifetime value. Implemented structured coaching systems to improve consultative selling and relationship management, increasing customer retention by 25% and improving sales productivity by 70%.

Built and grew a digital audience to 400,000+ unique readers through engagement-focused content strategy.

Worked closely with camera operators, producers, and editors to produce, edit, and air stories. Travelled to scenes of breaking news, crimes, or events to report directly to the audience, and pitched story ideas, investigated leads, and researched to verify facts.

Conducted risk assessments and implemented workplace health and safety procedures. Advised leadership on compliance and preventive safety measures.

Earned a Bachelor of Science in Industrial Chemistry.

Completed a Postgraduate Diploma in Information Technology.

Completed a Postgraduate Diploma in Broadcast Journalism.

Completed a certification in Medical Logistics in Pandemics.

Received a Certificate of Completion from the Standards Organisation of Nigeria.

Completed a certification in Data Analytics and Business Intelligence.