Daniel Odunlami
@danielodunlami
Results-driven Marketing Specialist with 7+ years of experience.
What I'm looking for
I am a results-driven Marketing Specialist with over 7 years of experience in driving business growth through strategic online and offline marketing campaigns. My proven track record includes delivering timely, cost-effective solutions that exceed company goals. I have successfully managed marketing operations for multinational brands and tech startups, achieving significant increases in market penetration and customer engagement.
At Duke Concept, I developed high-impact event marketing strategies that resulted in an 80% increase in ticket sales for major artists. As the Head of Marketing Operations at The EME Agency, I led a team to enhance brand visibility for clients like NBA and Budweiser. My innovative approach has earned me recognition, including being named one of the 35 under 35 Marketing Professionals.
Experience
Work history, roles, and key accomplishments
Event Marketing Specialist
Duke Concept
Mar 2025 - Present (4 months)
Developed and executed high-impact event marketing strategies for global and Afrobeat Music Event production, promotion, and touring across North America. Planned cross-channel campaigns for tour events for artists like Ruger, Davido, DJ Prince, Bien etc, resulting in an 80% increase in ticket sales and a 60% boost in online engagement.
Head of Marketing Operations
The EME Agency
Jun 2024 - Jun 2025 (1 year)
Led a team of 4 brand managers to develop and execute cross-platform marketing campaigns, enhancing brand visibility and engagement for NBA, Budweiser, Castle Lite, and other Multinational Brands. Managed budget allocations for all marketing operations activities and collaborated with senior management to develop long-term strategic goals.
Head of Marketing and Innovation
Hazon Technologies
Sep 2023 - Apr 2024 (7 months)
Spearheaded marketing strategies for 4 tech startups, resulting in a 60% increase in market penetration and customer base expansion for Flex Deals, Flex Monie, Tingtel, and Flexmobile. Developed Brand Communication and Marketing Roll-out Plans and collaborated with diverse teams across product, development, sales, operations, and design.
Head of Marketing Strategy & Innovation
GDM Group
Sep 2021 - Mar 2024 (2 years 6 months)
Managed strategy identification, business opportunities exploration, and new technologies evaluation, leading four Marketing sub-functions: Growth, Strategy, Design, and Digital. Achieved over $2 million in annual billing through strategic proposals and promoted innovation by curating the first hackathon in media and marketing.
Education
Degrees, certifications, and relevant coursework
Federal University of Agriculture Abeokuta
Bachelor's Degree, Extension and Rural Development
Studied Extension and Rural Development at the Federal University of Agriculture Abeokuta. Gained foundational knowledge in agricultural extension and rural community development.
Tekedia Institute
mini MBA, Business, Management, Marketing, and Related Support Services
Completed a mini MBA program at Tekedia Institute, focusing on Business, Management, Marketing, and Related Support Services. Developed a comprehensive understanding of modern business and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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