Daniel Odunlami

Developed and executed high-impact event marketing strategies for global and Afrobeat Music Event production, promotion, and touring across North America. Planned cross-channel campaigns for tour events for artists like Ruger, Davido, DJ Prince, Bien etc, resulting in an 80% increase in ticket sales and a 60% boost in online engagement.

Led a team of 4 brand managers to develop and execute cross-platform marketing campaigns, enhancing brand visibility and engagement for NBA, Budweiser, Castle Lite, and other Multinational Brands. Managed budget allocations for all marketing operations activities and collaborated with senior management to develop long-term strategic goals.

Spearheaded marketing strategies for 4 tech startups, resulting in a 60% increase in market penetration and customer base expansion for Flex Deals, Flex Monie, Tingtel, and Flexmobile. Developed Brand Communication and Marketing Roll-out Plans and collaborated with diverse teams across product, development, sales, operations, and design.

Managed strategy identification, business opportunities exploration, and new technologies evaluation, leading four Marketing sub-functions: Growth, Strategy, Design, and Digital. Achieved over $2 million in annual billing through strategic proposals and promoted innovation by curating the first hackathon in media and marketing.

Studied Extension and Rural Development at the Federal University of Agriculture Abeokuta. Gained foundational knowledge in agricultural extension and rural community development.

Completed a mini MBA program at Tekedia Institute, focusing on Business, Management, Marketing, and Related Support Services. Developed a comprehensive understanding of modern business and marketing strategies.