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Ayesha Saqib

@ayeshasaqib1

Marketing operations specialist at Land Caller, connecting campaign journeys with sales processes and achieving a 50% open rate on one email campaign.

Hungary

Message

At Land Caller, I own day-to-day CRM operations for a US-based B2B lead-generation business. I maintain workflows, troubleshoot issues and coordinate with marketing, sales and operations colleagues to support reliable lead handoffs.

I build and maintain email and SMS follow-up journeys, segmentation, lead scoring and integrations. I also plan, write, set up and report on email campaigns end to end; one campaign achieved a 50% open rate.

At Concept One Studios, I managed marketing communications, client relationships and creative workflows, and coordinated a team of social media specialists. As an independent content creator and brand partner, I coordinate content projects and partnerships and have built an organic audience of more than 300,000 across Instagram, TikTok and YouTube.

Experience

Work history, roles, and key accomplishments

Current

Marketing & CRM Specialist

Current

Land Caller

Jan 2024 - Present (2 years 10 months)

Own day-to-day CRM operations for a US-based B2B lead-generation business, including system configuration, workflow maintenance, troubleshooting, and improvements. Coordinate with marketing, sales, and operations to resolve issues and support lead handoffs.

Zoho One HubSpot Monday.Com Asana Zapier N8n GA4 Google Tag Manager CRM Administration Marketing Automation Email Marketing Lead Scoring Segmentation Reporting

Current

Independent Content Creator & Brand Partner

Current

Self Employed

Jan 2015 - Present (11 years 10 months)

Develop and deliver content projects and brand partnerships, coordinating briefs, timelines, creative outputs, and partner communication. Built an organic audience of more than 300,000 across Instagram, TikTok, and YouTube.

Content Creation Brand Partnerships Social Media Instagram TikTok YouTube Audience Growth

Founder & Marketing Consultant

Digital A

Jan 2016 - Dec 2019 (3 years 11 months)

Advised small businesses and creators on positioning, campaign planning, audience growth, and content strategy.

Marketing Strategy Campaign Planning Audience Growth Content Strategy Consulting

Communications & Marketing Manager

Concept One Studios

Jan 2015 - Dec 2019 (4 years 11 months)

Managed marketing communications, client relationships, campaign coordination, and a team of social media specialists. Coordinated creative deliverables, stakeholder communication, and project workflows across marketing and production activities.

Zoho Forms Zoho Campaigns Monday.Com Project Management Team Leadership Client Management Campaign Coordination