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Ayşe Kurkutata

@ayekurkutata

Product marketing at Parny, positioning AI infrastructure for SRE and DevOps teams and coordinating its general availability launch.

Turkey

Message

What I'm looking for

I'm available for EMEA-remote roles and open to relocating within Europe.

At Parny, I own positioning and messaging for an AI intelligence layer designed to work alongside enterprise observability tools. I coordinate its general availability launch across Turkish and international markets, and create competitive benchmarks and sales enablement materials.

At Laba Turkey, I launched and managed digital education products and designed funnel and campaign A/B tests that achieved 4.2× ROAS and a 15% conversion uplift. I also supported product decisions with performance marketing and analytics dashboards.

Earlier, I led smart-city innovation projects at Konya Science Center and coordinated the 2022 Science Festival. My work also includes software development for SMEs and AI training and evaluation, including Turkish-language model assessment.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Lead

Current

Parny

Nov 2025 - Present (11 months)

Owns positioning and messaging for an AI intelligence layer for observability tools, coordinates GA launch across markets, and builds competitive benchmarks and sales enablement materials.

Positioning Messaging Competitive Intelligence Sales Enablement Product Marketing Gartner AWS Product Led Growth Lifecycle Marketing

Product Marketing & Digital Growth Manager

Nina Medikal

May 2025 - Nov 2025 (6 months)

Shaped product marketing and growth strategy for MedTech and jewellery-tech product lines, managed e-commerce funnels, and improved conversion by 7% through experimentation.

Product Marketing Growth Strategy SEO Paid Media GA4 Google Search Console UI UX Conversion Rate Optimization A B Testing

AI Training & Evaluation Contractor

Scale AI

Dec 2024 - Nov 2025 (11 months)

Designed and refined prompt frameworks to improve LLM output reliability and evaluated model outputs against quality and localisation criteria.

Prompt Engineering LLM Evaluation Quality Assurance Localization Experimentation

Digital Product Manager

Laba Turkey

Jun 2023 - Nov 2024 (1 year 5 months)

Launched and managed digital education products, executed A/B tests achieving 4.2x ROAS and 15% funnel conversion uplift, and oversaw performance marketing.

Product Management A B Testing Performance Marketing LinkedIn Ads Meta Ads Google Ads GA4 Looker Agile Sprint Planning

Technical Product Manager

Konya Science Center

Feb 2022 - Jan 2023 (11 months)

Led smart-city innovation projects including IoT, mobile apps, and web platforms, and coordinated the 2022 Science Festival with 280K+ visitors.

Product Management IoT Mobile Apps Web Platform Stakeholder Management Technical Documentation Event Coordination

Software Developer

Freelance

Dec 2019 - Jan 2023 (3 years 1 month)

Delivered responsive mobile and web applications for SMEs, from requirements gathering to deployment, integrating APIs, databases, and analytics.

Mobile Development Web Development APIs Databases Analytics Requirements Gathering Deployment

Education

Degrees, certifications, and relevant coursework

Necmettin Erbakan University

Bachelor of Science, Management Information Systems

B.Sc. in Management Information Systems from Necmettin Erbakan University, Türkiye.

Project Management Institute

Product Strategy (PMI), Product Management

Completed certifications in Product Strategy, Technical Product Management, Product Innovation, Global Strategy, and Product Management: Roadmaps & Productivity.