Ayan Saha

Leading two 0→1 products for early-stage startups, including a PWA for a Dubai theatre-ticketing platform, from user research and wireframes to launch and growth strategy. Prioritised the roadmap with RICE and added an AI recommendation engine to lift ticket upsell (+25% projected); shipped the MVP in 90 days.

Owned end-to-end UX of the flagship marketplace app (~60% of revenue); set a roadmap tied to revenue and profitability goals. Simplified a document-heavy step in the user journey: +127% conversion and 70% faster turnaround within a year. Conceived and launched PartnerRight, a new B2B channel that drove 23% of company bottom line. Opened a lower-CAC acquisition channel through PhonePe and BankBazaa

Took a new business line from 0→1 for the company's merchant base, from discovery and partner onboarding to launch. Designed one application flow for every product variant, offered as APIs or a white-label product so partners could launch fast. Cut end-to-end turnaround to under 3 days by automating verification, signing and payments. Built an automated collections product handling ₹2 Cr a month;

Revamped onboarding UX (identity checks, mandates, document upload): funnel conversion 1.82% → 4.31%. Grew two key partnerships ~20× (₹6 L → ₹1.2 Cr monthly revenue) and ~4×, using funnel data to hit monthly growth targets. Cut vendor costs 45% and 20% through renegotiation; managed integrations with key platform vendors. Built a sales-drop dashboard by region and retailer for the smartphone team;

Completed PGDBM (MBA) from XLRI Jamshedpur in 2019.

Grade: 8.66/10

Completed B.Tech in Information Technology from IEM Kolkata in 2016 with a grade of 8.66/10.