AU BetterInc

I've built education brands, products, and strategic initiatives at Greycaps India, progressing from intern to Assistant Vice President over nine years. I led the overall brand across physical and digital assets, new IPs, and strategic initiatives.

I created and grew initiatives including INDx, One Min Learning, Knowledge Tribe, Teacher Tribe, India Awareness Program, and Stepping Stones. My work has included product development, content and publishing, curriculum, digital products, internal communications, and engagement with organisations including Tata Sons, TCS, NetApp, Birla, NSE, and UpGrad.

I've led multidisciplinary teams of up to 10 people and trained and coached 50+ people in personal and professional development. I created a leadership-development training module from scratch, applying psychology to leadership and behavioural development, with NetApp as the pilot.

Through BetterInc, I advise artists, entrepreneurs, MSMEs, and individuals on brand strategy, positioning, personal branding, success, happiness, and purpose. I use structured thinking and empathy to create clarity from complexity and enable sustainable execution.