At SanQua Mineral Water, I manage marketing activities and budget plans to support product market penetration and market-share growth. I coordinate program execution and partner collaborations, and use customer behavior analysis to improve products, programs, and engagement.
At Kanmo Group, I managed digital marketing for Baby, Kids, Toys brands, including online campaigns, website and app content, and email CRM. My work included Mothercare’s pregnancy-to-toddler automated email program and 12 parenting ebooks; Modern Parent email achieved a 62% open rate.
At Tickled Media, I was Head of Campaign/Production for the revenue team, helping brands plan campaigns across theAsianparent Indonesia platforms and tracking performance against KPIs. I used Facebook and Instagram insights and Google Analytics as daily dashboards, and worked with teams across the region.
Earlier, I worked in account management at FCB International and as an Account Executive at Manifesto Digital Agency, supporting client campaigns and digital projects. I hold a Strategic Marketing MBA from School of Business and Management ITB and a bachelor's degree in Sociology from Universitas Indonesia.
