Asna Rashid
@asnarashid
Journalism and public relations professional skilled in multimedia storytelling.
KenyaWhat I'm looking for
I am a results-driven journalism and mass communication professional with practical experience in public relations, research, and content creation. I recently completed a Bachelor's of Technology in Journalism and Mass Communication from The Technical University of Kenya and have interned in PR roles across corporate and government settings.
During PR internships at Fada Energy Chemical Company Limited and the County Assembly of Transnzoia, I conducted industry research, managed internal and external communications, developed promotional materials, and supported reputation management efforts. I bring strong multimedia storytelling, social media, and Microsoft Office skills, and I am comfortable working both collaboratively and autonomously.
I am committed to upholding high standards of communication excellence, cultivating impactful media relations, and continuously expanding my skills through professional opportunities and conferences such as the Abu Dhabi Global Media Congress.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Lya concrete art and moulds company
Jul 2025 - Present (5 months)
As a Social Media Manager, I was responsible for developing and implementing effective social media strategies to enhance brand awareness, engage with audiences, and drive website traffic. My role involved managing multiple social media platforms, creating engaging content, and analyzing performance metrics to optimize campaigns.
Public Relations Intern
Fada Energy Chemical Company Limited
Dec 2023 - Dec 2024 (11 months)
Conducted industry research, engaged customers and community stakeholders, and facilitated internal communications to promote and protect the company brand and reputation.
Public Relations Intern
County Assembly of Transnzoia
Aug 2022 - Nov 2022 (3 months)
Facilitated internal and external communications across media channels, optimized PR processes, and developed promotional materials with careful editorial quality control.
Education
Degrees, certifications, and relevant coursework
TKThe Technical University of Kenya
Bachelor of Technology, Journalism and Mass Communication
2018 - 2023
Completed a Bachelor of Technology in Journalism and Mass Communication with coursework and practical training in research, content creation, multimedia storytelling, and public relations.
Kapropita Girls' High School
Kenya Certificate of Secondary Education, Secondary Education
2014 - 2017
Completed the Kenya Certificate of Secondary Education with studies preparing for tertiary education and development of foundational academic skills.
Kagaki School
Kenya Certificate of Primary Education, Primary Education
2004 - 2013
Completed the Kenya Certificate of Primary Education, covering primary-level curriculum and foundational literacy and numeracy skills.
Availability
Location
KenyaAuthorized to work in
Job categories
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