ASMA RASHEED
@asmarasheed
Customer Experience Leader building trust through calm, cross-cultural customer success and service recovery.
Sri LankaWhat I'm looking for
I’m a Customer Experience Leader with 10+ years of international experience supporting customers, leading teams, and building strong client relationships across travel, hospitality, education, e-commerce, and property management. I’ve worked with organizations in the UK, USA, UAE, Australia, Saudi Arabia, and Sri Lanka, delivering customer-focused solutions in both remote and on-site roles. I stay calm under pressure, resolve complex customer issues, and create positive experiences that build trust and long-term loyalty.
I’ve helped grow BagBoutique from a startup into one of Sri Lanka’s leading online handbag brands, contributed to building a social media community of 80,000+ followers, and managed 55+ customer interactions daily while maintaining excellent service standards. I’ve trained and mentored 5 customer service representatives and managed guest communications for Airbnb properties in Texas, USA—ensuring service recovery and consistently high customer satisfaction. I’m now seeking a Customer Experience, Customer Success, or Client Relations role with an international airline or global organization.
Experience
Work history, roles, and key accomplishments
Customer Service & Marketing
Emirates Umrah Travels
Jan 2024 - Jan 2026 (2 years)
Assisted customers throughout their travel planning journey by responding to enquiries and coordinating with international clients. Supported marketing initiatives and delivered professional, compassionate customer care.
Marketing Manager & Lead Support
BagBoutique
Jan 2015 - Jan 2020 (5 years)
Supported growth of an online handbag business and managed customer communication across multiple channels. Supervised customer support operations, trained and mentored five representatives, handled 55+ customer interactions daily, and contributed to social media community growth to 80,000+ followers.
Teacher & Vice Principal
Al Quds AIS
Jan 2011 - Jan 2015 (4 years)
Led academic and administrative responsibilities, supported staff management, and oversaw daily operations. Built strong relationships with students, parents, and staff.
Customer Communication & Property Mgr
Annie's Retreat
Managed guest communication for Airbnb properties in Texas, coordinating reservations and guest support. Resolved guest concerns while maintaining strong service standards from booking through checkout.
Customer Service Provider
Mosaic
Provided timely customer support, resolved customer concerns professionally, and maintained strong customer relationships.
Marketing Creative Editor
Order Chimps
Created customer-focused marketing content and supported communication strategies to enhance customer engagement in a remote role.
Education
Degrees, certifications, and relevant coursework
AQ Arabic International School
Psychology, Psychology
Studied Psychology; additional program or certification details (IOU/TEYL/CALSDA) are not specified.
Mosaic
Customer Management Training, Customer Management
Completed a 3-month Customer Management Training with Mosaic.
Tech stack
Software and tools used professionally
Availability
Location
Sri LankaAuthorized to work in
Job categories
Skills
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