Asima Sadia
@asimasadia
I plan social campaigns and create content that amplifies public-sector initiatives and online engagement.
What I'm looking for
At Pakistan's Ministry of Planning, Development and Special Initiatives, I manage social media platforms including X, YouTube, Facebook, LinkedIn, Instagram, and TikTok. I develop strategies aligned with ministry goals and create content highlighting activities, projects, and achievements.
I've spent 18 years delivering online initiatives through campaign planning, content creation, editing, video production, and graphic design. I also facilitate workshops and collaborate with influencers to expand reach and impact.
Previously, I led social media and business-development activities at Super Technologies while managing the design framework and quality assurance for a Health Management System. At Horizon Medical World, I supervised Drummond EHR certification work, prescription-module integration, contracts, module frameworks, social campaigns, and blogs.
My experience across public and private sectors has made me adaptable in building effective online engagement and communicating clearly with stakeholders.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Ministry of Planning, Development and Special Initiatives, G
Apr 2017 - Present (9 years 4 months)
Manage social media platforms for the Planning Ministry and develop a social media strategy aligned with ministry goals. Create engaging content highlighting ministerial activities, projects, and achievements.
Project Manager
Super Technologies
Feb 2013 - Feb 2015 (2 years)
Designed and developed 'Health Management System' software, ensuring quality assurance and leading the design framework. Created company-wide JD system, drove business development through client interactions, and managed social media for increased online engagement.
Project Supervisor
Reading Horizon Medical World LLC
Aug 2010 - May 2013 (2 years 9 months)
Implemented Drummond EHR Certifications for software development, collaborating with developers and stakeholders. Key achievements include integrating prescription modules with NewCrop Rx, ensuring timely project completion, managing contracts, and leading social media campaigns.
Manager Administration
Khawaja Flat Glass Industries (Pvt) Ltd
Feb 2006 - Jan 2009 (2 years 11 months)
Prepared and presented daily reports to executive leadership, managed procurement processes including purchase orders and cash account verification, and oversaw personnel employment contract issuance and insurance administration.
Career Counselor
APTECH Computer Education
Nov 2002 - Oct 2005 (2 years 11 months)
Provided career counseling services to students.
Education
Degrees, certifications, and relevant coursework
APTECH COMPUTER EDUCATION
Diploma, Computer Education
2002 - 2005
Completed computer education program.
The University of Punjab - Lahore
Master of Arts, English Literature
1999 - 2001
Earned a Master's degree in English Literature.
Comsats Institute of Information Technology
Master of Business Administration, Business Administration
Pursued an Executive MBA program.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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