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Asima Sadia

@asimasadia

I plan social campaigns and create content that amplifies public-sector initiatives and online engagement.

Pakistan
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What I'm looking for

I'm looking to lead social media strategy, campaign planning, and content creation for initiatives that need stronger online engagement, clear storytelling, and wider public reach.

At Pakistan's Ministry of Planning, Development and Special Initiatives, I manage social media platforms including X, YouTube, Facebook, LinkedIn, Instagram, and TikTok. I develop strategies aligned with ministry goals and create content highlighting activities, projects, and achievements.

I've spent 18 years delivering online initiatives through campaign planning, content creation, editing, video production, and graphic design. I also facilitate workshops and collaborate with influencers to expand reach and impact.

Previously, I led social media and business-development activities at Super Technologies while managing the design framework and quality assurance for a Health Management System. At Horizon Medical World, I supervised Drummond EHR certification work, prescription-module integration, contracts, module frameworks, social campaigns, and blogs.

My experience across public and private sectors has made me adaptable in building effective online engagement and communicating clearly with stakeholders.

Experience

Work history, roles, and key accomplishments

HC

English Language Teacher

Heavy Industries Taxila Education City

Jan 2009 - Oct 2011 (2 years 9 months)

Taught English language courses to students.

KL

Manager Administration

Khawaja Flat Glass Industries (Pvt) Ltd

Feb 2006 - Jan 2009 (2 years 11 months)

Prepared and presented daily reports to executive leadership, managed procurement processes including purchase orders and cash account verification, and oversaw personnel employment contract issuance and insurance administration.

AE

Career Counselor

APTECH Computer Education

Nov 2002 - Oct 2005 (2 years 11 months)

Provided career counseling services to students.

Education

Degrees, certifications, and relevant coursework

AE

APTECH COMPUTER EDUCATION

Diploma, Computer Education

2002 - 2005

Completed computer education program.

The University of Punjab - Lahore logoTL

The University of Punjab - Lahore

Master of Arts, English Literature

1999 - 2001

Earned a Master's degree in English Literature.

Comsats Institute of Information Technology logoCT

Comsats Institute of Information Technology

Master of Business Administration, Business Administration

Pursued an Executive MBA program.

Tech stack

Software and tools used professionally

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