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ashok dhdhariaAD
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ashok dhdharia

@ashokdhdharia

Senior UX Designer leading B2B enterprise product experiences and design systems.

Netherlands
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What I'm looking for

I’m looking for a senior UX designer or product designer role at a B2B SaaS or enterprise tech company—where I can own end-to-end UX, partner closely with PMs and developers, and deliver measurable improvements for complex products.

I design complex B2B enterprise products, and for the past 6 years I led UX for IBM Maximo Mobile, IBM’s asset management platform used by companies like Volkswagen, General Motors, and Home Depot. My work in 2025 contributed to a 12% increase in active usage and 117 new customers for the IBM Maximo application.

Before IBM, I built and scaled a design system at Xoriant Solutions, designed an HR portal from scratch, and led UX for a consumer app (Top Parent) that reached 1M+ downloads. I’ve also partnered closely across teams, including coordinating with project managers, developers, and clients as a single point of contact for design decisions.

Right now, I’m based in the Netherlands and actively looking for a senior UX designer or product designer role at a B2B SaaS or enterprise tech company. I focus on end-to-end ownership—research, wireframing, prototyping, stakeholder alignment, and launch—so products ship with clarity and measurable impact.

Experience

Work history, roles, and key accomplishments

freelance logoFR
Current

AI Agents Designer

Dec 2025 - Present (7 months)

AI Agents Designer working on a freelance basis.

IBM logoIB

Senior User Experience Designer

Aug 2022 - Nov 2025 (3 years 3 months)

Promoted within 2 years to lead UX for IBM’s flagship enterprise product, Maximo Mobile. Increased active usage by 12% and acquired 117 new customers (2024). Owned design end-to-end: research, wireframing, prototyping, stakeholder alignment, and launch. Delivered record number of stories in the 2024 release cycle, stepping in to cover additional team workload.

IBM logoIB

Senior UX Designer

Aug 2022 - Nov 2025 (3 years 3 months)

• UX Designer in a fast-paced environment and grew into a team senior role in 2 years, leading IBM’s most important project—Maximo.
• Achieved 12% growth in the Maximo application usage and 117 new customers in 2024.
• Arrange product sharing and design process sessions at the IBM design studio, which improved team collaboration.
• Recognized as the top UX design performer in the department of Mob

Xoriant logoXO

UX/ UI Designer

Feb 2021 - Aug 2022 (1 year 6 months)

• Excelled in a team of 4 designers to build the Xornet design system, which was scaled into all the internal Xoriant products.
• Designed HR portal from scratch to digitalize the best performers of the year within the organization through collaboration with Xoriant HR team, PMs, and Developers.
• Designed Risk Management Application (RMA) for project manager teams to enable risk identification wh

Xoriant logoXO

Senior User Experience Designer

Feb 2021 - Aug 2022 (1 year 6 months)

Built and scaled the Xornet design system across internal Xoriant products and designed an HR portal from scratch in collaboration with HR, PMs, and developers. Designed the Risk Management Application (RMA), enabling a 100% reduction in manual reporting and improving risk identification by 22%.

Xoriant logoXO

User Experience Designer

Feb 2021 - Aug 2022 (1 year 6 months)

Built and scaled the Xornet Design System across internal products. Designed an HR portal from scratch, boosting employee engagement. Improved the RMA platform, cutting manual reporting by 100% and enhancing risk detection by 22%. Accelerated 2022 release cycle by covering additional team workload, ensuring timely delivery of key features of Product.

Freelancer.com logoFR

Professional Freelancer

Oct 2017 - Apr 2019 (1 year 6 months)

• Explore different areas of interest: 3-D modeling, Animation, Video editing, and Logo Designing
• Completed +75 small-scale projects using Blender and Adobe Creative Cloud
• Built a start-up with the hiring of 4 designers from Arina Animation to start with the Design Studio
• Worked with our client Inkpencil to design the background animation for product marketing
• Learned designing tools: Blen

Freelancer logoFR

Designer

Oct 2017 - Apr 2019 (1 year 6 months)

Delivered 75+ design projects across 3D modeling, animation, video editing, and branding. Founded a small design studio with four designers from Arina Animation. Created marketing animations for clients such as Inkpencil. Gained proficiency in Blender, Adobe CC, and Figma, leading to a full-time focus on UX design.

Education

Degrees, certifications, and relevant coursework

UP

University of Pune

Bachelor of Engineering, Information Technology

IU

Indira Gandhi National Open University

Diploma, Creative Writing in English

2021 - 2022

As a UX Designer to enhance my storytelling skills, I have completed a Diploma in Creative Writing in English during Covid-19

UD

Udacity

Nanodegree, UX

2021 - 2021

Certificate of graduation from a Udacity Nanodegree program

AP

Army Institute of Technology, Pune

Bachelor's degree, Information Technology

2013 - 2017

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