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Dan Williams

@danwilliams

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I lead end-to-end product design for complex digital products and scalable design systems.

Netherlands

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I'm currently directing UX/UI delivery for Fugro's geo-data digitization products, setting design direction and embedding AI into research and delivery workflows across three simultaneous projects.

I defined customer-journey research across multiple Fugro products and built a design system that unified new and legacy applications, contributing to a 40-point increase in Product Net Promoter Score.

Previously at Enreach, I led UX across a UCaaS/CCaaS portfolio of 10 desktop, web, and mobile apps and managed a hybrid team of 12 UX, UI, CX, and content professionals. My user-centred work helped increase user satisfaction by over 250%.

Across Voiceworks, Nakko, and KO Kreate, I've designed B2B collaboration products, native mobile apps, campaigns, and educational tools. I bring research, prototyping, design systems, and hands-on delivery together to ship meaningful experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Designer

Current

Fugro

Jan 2025 - Present (1 year 8 months)

Directed end-to-end UX/UI delivery for a suite of geo-data digitization products, setting design direction and embedding AI into research and delivery workflows. Built a design system that unified applications, driving a 40-point increase in Product Net Promoter Score.

UX Design UI Design Design Systems AI Assisted Workflows Research Methodology Product Strategy

UX Design Lead

Enreach B.V.

Sep 2018 - Dec 2024 (6 years 3 months)

Leveraged user research to understand user needs for communication and collaboration tools, leading iterative prototyping and user testing across B2B SaaS and mobile products. Managed a team of 12 hybrid workers and contributed to a 250% increase in user satisfaction.

User Research Prototyping User Testing B2B SaaS Mobile Team Leadership Agile UCAAS CCaaS

Freelance UX Consultant

KO Kreate

Nov 2008 - Dec 2018 (10 years 1 month)

Directed development of targeted marketing materials for Vodafone Global, resulting in a 25% increase in product adoption and 15% rise in customer engagement. Designed and prototyped a localized tablet educational tool for South Sudan.

UX Design Prototyping Wireframing User Research Marketing Materials Educational Tools

Senior Product Designer (UX)

Voiceworks B.V.

May 2016 - Sep 2018 (2 years 4 months)

Orchestrated end-to-end design delivery for UX and UI, collaborating with agile teams to transform the company into a premier B2B solution for SMEs, driving 30% growth in revenue. Led the release of the first Unified Communications app on app stores.

UX Design UI Design Agile Product Management User Research Roadmapping User Stories

Product Designer

Nakko B.V.

Dec 2014 - Dec 2015 (1 year)

Managed the entire creative process for native mobile apps (iOS & Android) and interactive HTML5 campaigns, resulting in increased engagement of 110-230% for web and mobile platforms. Designed full spec CMS and front end for Meerlanden.nl, leading to a 158% increase in user engagement.

Mobile App Design iOS Android HTML5 CMS Front End Design Visual Design User Engagement