Veerabahu S

Led GenAI integration within the dashboard builder, enabling users to create analytics content through conversational and prompt-based interactions. Spearheaded accessibility initiatives and contributed to migration programs, developing end-to-end solutions for enterprise analytics.

Led UX strategy and product design for a fintech SaaS platform, improving customer onboarding and user engagement. Created comprehensive design flows for mobile and web applications, addressing user pain points through research-driven solutions.

Directed UX activities for blu.com e-commerce platform, enhancing the consumer journey through research and data-driven insights. Conducted online surveys, user testing, and facilitated UX workshops to optimize digital touchpoints.

Delivered a comprehensive UX flow with over 100+ user journeys for a commercial banking client, improving product usability and client satisfaction.

Directed end-to-end UX initiatives for clients such as GE Transportation, Regus, Mercedes-Benz, and Singapore Power.

Led UX and visual design for Papertrell (B2B SaaS) platform, managing both mobile and web application designs. Collaborated with product managers and developers to ensure user-centered design principles were integrated into the final product.

Bachelor of Computer Science and Engineering degree from Anna University, India.

UX Foundation Certification from UXTraining.com, Dublin, Ireland.

Professional Diploma in UX from Glasgow Caledonian University.

Human-Centered Systems Thinking certification from IDEO U, issued in August 2022.