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Arzoo Ali Khan

@arzooalikhan

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Results-driven marketing professional with expertise in digital strategies.

India

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What I'm looking for

I am looking for a marketing role that fosters brand growth and offers opportunities for professional development.

I am a results-driven Marketing & Business Development Professional with over 1.11 years of experience in digital marketing, brand positioning, and strategic growth. As a Marketing & Growth Strategist and Co-Founder of a tech startup, I have successfully led SEO-driven digital campaigns and ads-based customer acquisition strategies. My passion lies in leveraging analytics, content marketing, and strategic partnerships to drive business expansion.

During my tenure at Avyukt Core Technologies, I increased brand awareness by 70% through a mix of SEO, PPC, and content marketing strategies. I launched and optimized over 15 Meta and Google Ads campaigns, achieving an average CTR of 4.2% while reducing CPC by 25% within three months. My data-driven campaigns resulted in a 45% boost in customer acquisition, and I conducted detailed market research that contributed to a 20%+ business expansion in the restaurant tech domain.

In addition to my marketing expertise, I have experience as an IT Recruiter Intern, where I managed end-to-end recruitment for IT roles, successfully placing over 20 candidates. I am now seeking a marketing role that allows me to optimize brand growth and revenue generation while continuing to develop my skills in a dynamic environment.

Experience

Work history, roles, and key accomplishments

Marketing & Growth Strategist

Avyukt Core Technologies

Jun 2023 - Present (1 year 11 months)

Increased brand awareness by 70% through SEO, PPC, and content marketing strategies, while launching and optimizing 15+ Meta and Google Ads campaigns that achieved a 4.2% CTR and reduced CPC by 25%. Executed data-driven campaigns, boosting customer acquisition by 45%, and spearheaded brand positioning efforts that led to a 55% increase in lead engagement and conversions.

SEO PPC Google Ads Meta Ads Content Marketing Market Research Positioning Lead Generation Data Analysis

IT Recruiter Intern

SDNA Global

Mar 2023 - Jun 2023 (3 months)

Managed end-to-end recruitment for IT roles, successfully placing over 20 candidates by utilizing LinkedIn, job portals, and social media to source high-quality tech talent. Collaborated with hiring managers to optimize job descriptions and improved new hire retention rates by 35% through enhanced onboarding.

Recruitment Talent Acquisition Sourcing Screening Onboarding LinkedIn Job Portals

Education

Degrees, certifications, and relevant coursework

PSIT Kanpur

Master of Business Administration, Business Administration

Focused on advanced business strategies, marketing analytics, and leadership principles. Developed skills in strategic planning and organizational management.

PSIT Kanpur

Bachelor of Business Administration, Business Administration

Gained foundational knowledge in business administration, including marketing, finance, and human resources. Participated in various business case studies and projects.