Arush Pandya

Founded SpotMate, an agentic AI startup, and provided product and brand development assistance to Fintech startups and brand incubators across the UK, US & India. Streamlined B2C and B2B SaaS products in the fintech space, including Web3 & banking, and implemented new features for a credit builder app, increasing client customer satisfaction.

Oversaw the entire lifecycle of Arcana Authentication wallet from research to design, including user research, wireframes, prototyping, and incorporating user feedback. Ideated and constructed the visual language and UI of the Arcana brand, deploying various micro products in collaboration with DeFi partners, which increased web traffic 5x and brand exposure by 70%.

Helped build the brand, user experience, and user interface design for an upcoming FMCG brand’s new line of protein bars, ‘Xinoa Bites’, increasing churn rate by 22%. Led design initiatives for an EdTech SaaS product, primarily enhancing the UI design and assisting senior designers in creating the overall user experience of the app.

Designed and delivered brand identities and user experiences for over 3 NGOs, ensuring effective visual communication. Conducted user research through interviews and surveys to simplify navigation, successfully reducing bounce rates by 25%.

Created a custom iconography suite of 50+ icons for digital platforms, improving user recognition by 20% for Jupiter Bank. Developed high-fidelity mockups using Figma/Sketch for mobile, aligning with fintech compliance standards, and extended brand identity for ‘Strangers & Sons’ through marketing collateral.

Pursued a Master's degree focusing on design management principles and practices. Gained expertise in strategic design leadership and project execution within creative industries.

Completed a Bachelor's degree in Design, acquiring foundational knowledge and practical skills in various design disciplines. Developed a strong understanding of design principles and creative problem-solving.