Open to opportunities

Arthur Lake

@arthurlake

Message

Experienced sales director with a passion for innovative marketing solutions.

Sierra Leone

Message

What I'm looking for

I seek a dynamic role that fosters innovation, teamwork, and growth opportunities.

With over 16 years of experience in project management and strategic planning, I have honed my skills in team leadership and brand strategy. My journey has taken me through various roles at Africell, where I have consistently driven innovative solutions to enhance business performance. I am passionate about developing strategies that not only meet but exceed organizational goals.

As a Sales Director, I led a team of over 1,000 agents nationwide, overseeing product distribution and sales strategies. My role involved conducting geo-marketing surveys, analyzing market trends, and designing effective sales promotions. I successfully launched significant projects, including a mobile money service during the Ebola outbreak, showcasing my ability to deliver under pressure and meet tight deadlines.

I am committed to continuous improvement and identifying cost-saving opportunities while ensuring high-quality service delivery. My educational background, including a BSc in Business Administration, complements my extensive professional experience, equipping me with the knowledge and skills to contribute effectively to any organization.

Experience

Work history, roles, and key accomplishments

Sales Director

Africell(sl)

Jan 2020 - Present (5 years 5 months)

Directed nationwide product distribution and sales, conducting geo-marketing surveys and competitor investigations to identify market trends. Designed sales promotions and oversaw product availability, information dissemination, and training for agents.

Sales Management Distribution Geo Marketing Business Development Customer Acquisition Budgeting Team Leadership Market Analysis

Communications Manager

Africell(sl)

Jan 2015 - Present (10 years 5 months)

Designed and implemented commercial promotions for customers, agents, and dealers nationwide, managing all commercial communications across various media. Oversaw telemarketing, branding, research, and intelligence teams, contributing to budgeting and cost-saving initiatives.

Marketing Communications Media Relations Budgeting Cost Optimization Sponsorship Management Content Creation Social Media Management Script Writing Team Management

Head of Marketing, Research and Intelligence

Africell(sl)

Jan 2011 - Present (14 years 5 months)

Conducted geo-marketing surveys for expansion, network stability, product availability, retail audits, and customer satisfaction. Led the telemarketing department and oversaw the testing of new products and services before market entry.

Geo Marketing Market Research Product Testing Telemarketing Budgeting Trend Analysis Competitive Intelligence Team Leadership

Branding Supervisor

Africell(sl)

Jan 2008 - Present (17 years 5 months)

Monitored and implemented visuals on billboards and all signage, coordinating with suppliers for expansion and maintenance. Led a nationwide team of nine to execute all branding functions and managed branding agreements for corporate and sponsored events.