Open to opportunities

Arshiya Parveen

@arshiyaparveen

Message

I build product and growth analytics that improve retention, monetization, and business decisions.

India

Message

What I'm looking for

I'm looking to lead product, growth, or business analytics that turns user behaviour, funnels, experimentation, and monetization data into clear product and business decisions.

At Toonsutra, I lead product analytics for a 2M+ MAU app and web platform, helping shape product strategy, growth, engagement, retention, and monetization alongside the CEO and leadership team.

I've built 15+ executive and product dashboards spanning acquisition, subscriptions, revenue, content performance, and marketing KPIs. I also automated royalty reporting with BigQuery, SQL, Google Sheets, and Apps Script, reducing effort by 80% from five hours to one.

Before Toonsutra, I spent 10 years at VerSe Innovation (Dailyhunt), progressing from SQL reporting and VAS operations into business intelligence, advertising analytics, growth analytics, automation, and executive reporting.

I enjoy turning user journeys, cohorts, funnels, experiments, and campaign performance into clear opportunities for product and business teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst — Product Analytics

Current

Toonsutra Private Limited

Feb 2025 - Present (1 year 6 months)

Lead product analytics for a 2M+ MAU app and web platform, partnering with leadership on strategy, growth, and monetization. Built 15+ dashboards and automated royalty reporting, reducing effort by 80%.