Open to opportunities

Arshad Ali

@arshadali5

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Experienced project manager and journalist skilled in content, data, and AI.

India

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What I'm looking for

I seek a role combining project management, content and data work—leading cross-functional teams, mentoring staff, building newsletters or data products, and training others. I value clear SOPs, remote collaboration across time zones, and chances to improve AI-driven offerings.

I am a project manager at PwC with extensive experience delivering end-to-end projects under tight SLAs and TATs. I lead newsletter projects built on Salesforce Marketing Cloud, co-led data management efforts using Engagement 360, and mentored teams to maintain high-quality delivery.

Earlier I worked as a correspondent and senior copy editor at major Indian newspapers, breaking nationally relevant stories and contributing to investigations followed by national media. I have reported across multiple beats and been part of high-impact investigative teams.

I design and deliver learning via ProEdge, train others in fact-checking and verification, and perform data annotation and prompt engineering to improve AI responses, including Bengali prompts. I am proficient with Excel, Google Workspace, Photoshop, QuarkXPress, and remote collaboration tools, and I lead community-driven initiatives focused on civic welfare.

Experience

Work history, roles, and key accomplishments

Manager

PricewaterhouseCoopers

Sep 2019 - Jun 2025 (5 years 9 months)

Led end-to-end project management and delivery for client engagements, maintaining SLA/TAT and SOPs while supervising resource allocation and quality control. Managed four Salesforce Marketing Cloud newsletter projects, mentored staff, oversaw data-management workflows and performed data annotation and prompt engineering for AI training.

Project Management Salesforce Marketing Cloud Team Leadership Data Management Prompt Engineering Client Relations Instructional Design

Principal Correspondent

Daily News and Analysis

Dec 2016 - May 2019 (2 years 5 months)

Reported and broke news across West Bengal and eastern India, producing exclusive stories that were followed up by other media outlets. Contributed regional reporting to national pieces and maintained strong source networks.

Investigative Reporting News Reporting Source Development Regional Reporting Fact Checking Digital Publishing Interviewing

Senior Correspondent

The Indian Express

Jan 2012 - Dec 2016 (4 years 11 months)

Reported and broke nationally relevant stories across beats including crime, municipal affairs and minorities, and contributed to the Panama investigation coverage from Kolkata. Produced in-depth reporting that was picked up by national media.

Investigative Reporting Source Development Fact Checking

Senior Copy Editor

The Times of India

Jan 2007 - Jan 2012 (5 years)

Edited and produced print and digital pages for the Kolkata edition, wrote and managed content for kolkatamirror.com, and supervised interns while ensuring editorial quality and compelling headlines. Maintained accuracy and timeliness across supplements and main edition pages.

Digital Publishing CMS Proofreading Team Coordination Photoshop