Open to opportunities

Arpita Tandon

@arpitatandon

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Creative digital marketer with expertise in social media management.

India

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What I'm looking for

I'm looking for a dynamic role in digital marketing where I can leverage my creativity and analytical skills to drive impactful marketing strategies and contribute to brand growth.

I'm a passionate digital marketer with a Master's degree in Marketing Communications and Brand Management from Middlesex University, Dubai. I founded Timeless Chimes, a freelance digital marketing agency, where I manage social media strategies for various clients, including international brands. My experience includes developing SEO-optimized content and executing successful ad campaigns that significantly improve client engagement and lead generation.

Previously, I served as a Junior Marketing Manager at MaziMatic Financial Services, where I managed over 15 email and paid advertising campaigns, achieving impressive results such as a 20% increase in lead generation and a 12% boost in return on ad spend. My internship experiences with Enactus and HomeFlic further honed my skills in content creation and digital marketing strategies, allowing me to contribute to significant growth in brand visibility and engagement.

Experience

Work history, roles, and key accomplishments

Current

Marketing Founder - Social Media Manager

Current

Timeless Chimes

May 2024 - Present (1 year 3 months)

Founded and currently managing TimelessChimes, a freelance digital marketing and social media management agency. Teamed with international and local clients, including BrandsForLess, as a freelance content writer, writing SEO-optimized blog articles, AD copy, and web content.

SEO Content Writing Social Media Management Digital Marketing Content Strategy Meta Ads Email Campaigns

Junior Marketing Manager

MaziMatic Financial Services

Sep 2023 - Present (1 year 11 months)

Managed and executed 15+ successful email and paid advertising campaigns across Meta and Google, achieving an average open rate of 25%, click-through rate of 12%, and a 20% increase in lead generation. Utilized content management systems to streamline marketing operations, enhancing content delivery efficiency by 25%.

Email Marketing Paid Advertising Meta Ads Google Ads Content Management Systems A B Testing Influencer Marketing CTR Optimization

Digital Marketing Intern and TeamPoc

HomeFlic WeGrow

May 2021 - Present (4 years 3 months)

Curated compelling content and design graphics for social media posts, increasing user interaction by 15%. Identified key trends and patterns, resulting in a 5% increase in data-driven decision-making.

Graphic Design Social Media Interaction Trend Analysis Data Driven Decision Making Event Coordination Community Engagement

Social Media Intern

Enactus

Sep 2020 - Present (4 years 11 months)

Collaborated with marketing team by writing and designing 50+ social media content deliverables. Developed viral content on multiple social media platforms, contributing to a 15% boost in overall content reach and visibility.

Social Media Meta Ads Google Ads Content Visibility

Education

Degrees, certifications, and relevant coursework

Middlesex University

Master of Science, Marketing Communications and Brand Management

2023 - 2024

Pursued a Master of Science in Marketing Communications and Brand Management. Focused on advanced strategies for brand development and communication.

Panjab University

Bachelor of Business Administration, Marketing

2020 - 2023

Completed a Bachelor of Business Administration with a specialization in Marketing. Gained foundational knowledge in business principles and marketing strategies.