Arpita Pandey
@arpitapandey2
Content, product marketing, and communications leader turning AI and product signals into adoption-driving narratives.
IndiaWhat I'm looking for
I’m a content, product marketing, and communications professional with 8 years of experience translating complex product and data signals into narratives that drive adoption, engagement, and pipeline. I currently lead global communications at anAl video platform, working across commercial, product, and analytics teams.
I bring a structured, test-and-learn approach to content systems in fast-moving environments—aligning product, sales, and marketing on go-to-market messaging and narrative direction. At Magnifi, I influenced $500K+ pipeline and helped drive 35% YoY engagement growth across owned channels.
I’ve consistently delivered measurable visibility and momentum through executive communications and thought leadership, publishing 18 press releases that generated 102 pickups and 1.1B+ views in 1 year. I build scalable workflows for product launches, simplify AI-powered features into partner-relevant stories, and act as the central POC across sales, product, and leadership for content planning and execution.
Experience
Work history, roles, and key accomplishments
Content & PR Manager
Magnifi
Aug 2023 - Present (2 years 11 months)
Led global content strategy across US, EMEA, and APAC, aligning product, sales, and marketing teams on narrative direction and go-to-market messaging. Translated AI product capabilities into partner-relevant stories, influencing $500K+ pipeline and driving 35% YoY engagement growth; also wrote 18 press releases generating 102 pickups and 1.1B+ views in 1 year.
Marketing & Messaging Consultant
Freelance
Nov 2022 - Jul 2023 (8 months)
Advised early-stage startups on brand positioning, product messaging, and communications strategy across B2B and consumer use cases. Partnered with founders and product teams to simplify technical offerings into clear, market-ready narratives that improved message clarity and audience resonance.
SEO & Web Copywriter
Alm Corp
Jun 2022 - Nov 2022 (5 months)
Developed high-volume content and landing pages for North American and UK audiences, balancing SEO performance with clarity and readability. Produced thought leadership and product-led content designed to educate and convert.
Senior Content Writer
Media Mantra
Aug 2021 - Feb 2022 (6 months)
Supported PR campaigns, media narratives, and executive communications across multiple industries. Produced content to reinforce consistent external messaging for leadership and brand initiatives.
Content/Copywriter
PapreContentSolutions
Jan 2018 - Aug 2021 (3 years 7 months)
Delivered 600+ long-form content assets across industries, shaping external perception through audience-first storytelling. Managed freelance teams to ensure consistent tone, clarity, and quality, and built end-to-end content strategies from ideation to execution.
Founder & Vice President
Girl Up Wings
Helped lead the Girl Up regional initiative under the UN umbrella, focused on women empowerment. Supported advocacy and communications efforts to strengthen impact and engagement.
Education
Degrees, certifications, and relevant coursework
Atma Ram Sanatan Dharma College
Bachelor of Commerce, Commerce
Earned a Bachelor of Commerce from Atma Ram Sanatan Dharma College in 2019.
Availability
Location
IndiaAuthorized to work in
Social media
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