Open to opportunities

Armando Carvajal Limon

@armandocarvajallimon

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Media & consumer insights analyst driving data-led marketing and global communication improvements.

Mexico

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What I'm looking for

I seek roles where I can apply media analytics and consumer insights to influence strategy, improve processes, and collaborate with global teams in data-driven environments.

I am a media and consumer insights analyst with experience translating global media and communications data into strategic recommendations that improve decision-making and operational workflows.

At Accenture I analyzed international documentation and led process improvements that eliminated backlog and increased processing capacity, while serving as a liaison between clients and cross-functional teams.

Previously, I conducted market research across 22+ countries for the Arab Mexican Chamber of Industry and Commerce, producing industry insight reports that supported investment and expansion decisions.

I combine Power BI, Salesforce, advanced Excel and data visualization with strong stakeholder communication, project management and strategic thinking to deliver audience insights and marketing recommendations in multicultural environments.

Experience

Work history, roles, and key accomplishments

Current

Media & Communications Analyst

Current

Accenture

Nov 2024 - Present (1 year 4 months)

Analyzed global media and communications documentation to surface patterns and insights that informed strategic decisions; led process improvements that eliminated a 100% backlog and increased processing capacity by 67%.

Process Improvement Power BI Salesforce Data Visualization Project Management

Global PMO Analyst

Accenture

Nov 2022 - Nov 2023 (1 year)

Supported international clients in planning and control functions across 7–10 concurrent global projects, improving operational efficiency and managing contract and resource extensions to sustain program continuity.

Project Control Program Management Resource Planning Financial Coordination Cross Functional Collaboration MS Excel Stakeholder Management

Global Market Research Analyst

Arab Mexican Chamber of Industry and Commerce

Apr 2019 - Jul 2021 (2 years 3 months)

Conducted market research and generated intelligence across 22+ countries to identify investment opportunities and inform stakeholder expansion decisions; produced industry insight reports with actionable recommendations.

Market Research Consumer Insights Report Writing Data Analysis MS Office Market Intelligence

Education

Degrees, certifications, and relevant coursework

Universidad de Cádiz

Master's Degree, International Relations

2023 - 2024

Completed a Master’s degree in International Relations at Universidad de Cádiz from September 2023 to July 2024 focusing on international affairs and global policy analysis.

Universidad de las Américas Puebla

Bachelor's Degree, International Business Administration

2016 - 2021

Earned a degree in International Business Administration from Universidad de las Américas Puebla between August 2016 and July 2021 with emphasis on international business and trade.