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Arlene Babb

@arlenebabb

Brand and marketing strategist at TSZ Group, shaping campaigns and brand communications across its business units.

Trinidad and Tobago
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At The Security Zone Ltd. (TSZ) Group, I advise on brand, marketing and creative communications, developing campaign concepts, graphic design, digital content and social media strategies across its business units.

At Absolutions Design Studio Ltd., I founded and led an independent design and communications studio serving public- and private-sector clients locally and regionally. I directed work from client brief through creative concept, design development, production and delivery.

At Telecommunications Services of Trinidad and Tobago (TSTT), I supported the successful rollout of Blink Vigilance, prepared marketing communications strategy and developed corporate style and creative guidelines. I bring together brand strategy and hands-on creative work, and increasingly integrate digital brand management and generative AI into marketing workflows.

Experience

Work history, roles, and key accomplishments

TG
Current

Consultant - Marketing, Brand & Creative

The Security Zone Ltd. (TSZ) Group

Nov 2018 - Present (7 years 11 months)

Advises TSZ and its group companies on brand, marketing and creative communication priorities, translating business needs into practical campaigns and customer-facing communications. Develops campaign concepts, graphic design, content and social media strategies across service, retail and lifestyle offerings while maintaining brand consistency.

AL

Managing/Creative Director

Absolutions Design Studio Ltd.

Jan 2001 - Jan 2025 (24 years)

Founded and led an independent graphic design, branding and communications studio for 24 years, serving public- and private-sector clients locally and regionally. Directed projects from client brief and creative concept through design development, production and final delivery across advertising, corporate identity, publications, presentations and marketing collateral.

NN

Consultant - Marketing & Communications

National Operations Centre (NOC)

Aug 2013 - Jun 2014 (10 months)

Assisted in developing communications strategy, stakeholder-engagement initiatives and branding to build public awareness of the organisation.

TT

Consultant - Marketing & Advertising

Telecommunications Services of Trinidad and Tobago (TSTT)

Jul 2009 - Jun 2011 (1 year 11 months)

Key member of the consultancy team supporting the successful rollout of TSTT's Blink Vigilance security line of business. Prepared marketing communications strategy and supported campaign rollout across advertising, personal selling, sales promotion and public relations.

NB

Public Relations Officer (Publicity)

National Insurance Board

Jun 1997 - Oct 1998 (1 year 4 months)

Produced and managed in-house advertising and publicity campaigns; managed media costing and billings and supported organisational events.

MP

Consultant, B&J Communications Consultants

Ministry of Health - Dept. of Policy, Planning & Health Prom

Nov 1997 - Nov 1997 (0 months)

Organised, designed and delivered marketing and advertising services for a six-week health awareness campaign.

Education

Degrees, certifications, and relevant coursework

The University of the West Indies Global Campus logoTC

The University of the West Indies Global Campus

Certificate, Digital Brand Management

Completed a certificate in Digital Brand Management in 2024.

Anglia Ruskin University logoAU

Anglia Ruskin University

MBA, Marketing

Grade: Merit

Earned an MBA with Merit, focusing on marketing electives, in 2016.

The University of the West Indies, St. Augustine logoTA

The University of the West Indies, St. Augustine

BSc (Hons), Sociology and Business Management

Earned a BSc (Hons) with a double major in Sociology and Business Management in 1998.

LL

LinkedIn Learning

Generative AI: From Prompts to Partnership, Generative AI

Completed the Generative AI: From Prompts to Partnership course.

ML

MMC Learning

Generative AI Course for Image Creation, Generative AI

Completed a generative AI course for image creation.

Google logoGO

Google

Google AI Essentials V1, Artificial Intelligence

Completed the Google AI Essentials V1 certification via Coursera.

Tech stack

Software and tools used professionally

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