Ari Maulana
@arimaulana
Senior Ad Ops leader driving programmatic and direct monetization for publishers and OTT platforms.
What I'm looking for
I'm a senior advertising operations professional with over eight years' experience across publisher and buyer sides, currently managing Ad Ops at a leading Southeast Asian OTT platform. I specialize in programmatic monetization, direct campaign management, and cross-functional collaboration to drive revenue.
I've led publisher partnerships and technical onboarding, overseen CPM and fill-rate optimization for video and display, and managed account portfolios across multiple brands and markets. I regularly use data analytics to troubleshoot issues, improve performance, and provide actionable insights to stakeholders.
I bring hands-on experience implementing ad inventory layouts, header bidding, and Google Ad Manager setups, and I thrive in roles that require strong communication, account management, and a results-oriented approach to ad operations.
Experience
Work history, roles, and key accomplishments
Senior Ad Ops Manager
WeTV
Nov 2024 - Present (11 months)
Manage and optimize direct and programmatic advertising campaigns using data analytics to improve targeting and performance, troubleshoot technical issues, and provide client support to ensure seamless campaign execution.
Publisher Services Manager
OptAd360
Jun 2023 - Nov 2024 (1 year 5 months)
Developed and expanded global publisher partnerships, managed long-term publisher relationships, and coordinated with technical teams for publisher onboarding and troubleshooting to scale inventory.
Programmatic OMP Manager
Emtek Digital
Aug 2022 - Jun 2023 (10 months)
Oversaw CPM and fill rate for video and display inventory, established partnerships between Vidio and ad networks/DSPs, and managed performance for 20+ accounts to optimize yield.
Regional Ad Ops Manager
Hello Health Group
May 2021 - Jul 2021 (2 months)
Led ad unit layout design and implementation across country sites, managed programmatic workflows and direct campaigns, and coordinated with country managers to monetize SEA traffic.
Ad Ops Manager
Hello Health Group
Jul 2019 - Jun 2021 (1 year 11 months)
Built ad inventory layout and implementation for Hello Sehat, collaborated with product and account teams, and managed direct and programmatic monetization efforts.
Programmatic & Ad Ops Associate
IDN Times
Jul 2018 - Jul 2019 (1 year)
Managed programmatic partners for multiple brands, supported programmatic sales with Business Development, handled direct campaigns, and audited ad inventory with the product team.
Ad Ops Specialist
News in Palm
May 2017 - Jul 2018 (1 year 2 months)
Coordinated campaign flight delivery with product teams, managed direct campaigns, and provided campaign insights and reports to account executives.
Programmatic Ad Operations Officer
Okezone
Nov 2016 - May 2017 (6 months)
Managed and ensured full delivery of direct campaigns from Business Development and supported introduction to programmatic advertising operations.
Ad Operations
Tribunnews
Feb 2016 - Nov 2016 (9 months)
Oversaw delivery of direct campaigns across formats (display, advertorial, rich media), ensuring campaigns ran on schedule and were fully delivered.
Education
Degrees, certifications, and relevant coursework
Islamic University of Indonesia
Bachelor's degree, Informatics Technology
2010 - 2015
Completed a Bachelor's degree in Informatics Technology with coursework focused on software and information systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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