Looking for a job

Kaka Rot

@arifb2b

Message

I’ve been an early marketing hire at two startups that raised $12M+ from investors.

India

Message

What I'm looking for

A remote opportunity where I can scale multiple channels and contribute to a well-defined GTM roadmap.

A team with product-market fit, and where I am expected to deliver with a healthy mix of individual contribution and management.

A culture that balances intuition with data, where experiments are run, measured, and learned from.

I’ve been an early marketing hire at two startups, contributing to their journey from pre-PMF to PMF. At one, we scaled ARR from $200K to $900K+, and across both, I was part of teams that raised $12M+ from investors like Tiger Global.

My hands-on experience spans SEO, cold email, paid ads, and product marketing. I’ve launched channels from scratch, run lean experiments, and executed with limited resources.

I’ve managed interns and content writers, and collaborated closely with developers, PMs, and designers to ship campaigns, web updates, and GTM assets.

Key results - drove organic traffic from 100 to 7000+ for Fyle, pivoted the product for Truebase, managed Ads campaigns for both, delivered 200+ leads for both Fyle and Truebase.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

earlyGTM

Aug 2023 - Present (2 years)

Helped multiple early stage businesses experiment with campaigns in their ICP. Worked on positioning, testing SEO strategies, and figuring out winning campaigns for channels like cold email and LinkedIn DMs.

SEO Cold Email LinkedIn DMs Positioning Campaign Management Project Management LinkedIn Sales Navigator

Travel

Career Break

Apr 2023 - Jul 2023 (3 months)

Travelled the cities around the Himalayas, visited childhood friends, and enjoyed the company of wildlife. This period allowed for personal rejuvenation and exploration.

Travel Planning Cultural Immersion Wildlife Observation Personal Development

Growth Marketing Manager

Truebase

Apr 2022 - Mar 2023 (11 months)

- Hired a team of marketers along with the CEO, was responsible for managing the team performance.
- Ran outbound campaigns leading to a reply rate of 10%+ with around 25%+ positive replies.
- Defined the content strategy and worked with the content team to publish blogs on the website and manage social media presence.

Team Management Outbound Marketing Content Strategy Social Media Management Lead Generation LinkedIn Sales Navigator Analytical Skills

Growth Marketer

Truebase

Apr 2020 - Mar 2022 (1 year 11 months)

As the first marketing hire, collaborated remotely with global teams and led the product pivot from HR tech to Sales tech. Successfully helped secure over $2M in investment through comprehensive research and pitch deck development.

Product Marketing Sales Prospecting Outbound Sales Content Calendar Management Investor Relations Copywriting LinkedIn Sales Navigator

Growth Marketer

Fyle

Dec 2017 - Jan 2020 (2 years 1 month)

Grew organic US traffic for Fyle from 50 to over 5000 visitors per month by identifying SEO opportunities and optimizing technical SEO. Managed paid marketing channels including LinkedIn Ads, Google Ads, and Meta Ads, overseeing end-to-end execution and reporting.

SEO Technical SEO Paid Marketing Google Ads LinkedIn Ads Meta Ads Lead Generation Data Analysis Hotjar Fullstory

Marketing Intern

Fyle

Nov 2017 - Dec 2017 (1 month)

Managed the company's social media pages and implemented marketing automation using HubSpot. This role provided foundational experience in digital marketing operations.

Social Media Management Marketing Automation HubSpot Digital Marketing Content Curation

Education

Degrees, certifications, and relevant coursework

Birla Institute of Technology and Science

Bachelors of Engineering(Honors), Chemical Engineering

2013 - 2017

Grade: 6.9/10

Activities and societies: Department of Photography Cricket Team Sports Financial Committee

Optional Courses - Introductory Psychology, Human Resource Development, Machine Learning, Modern History, Professional Ethics, Mass Communication

Core Courses - Process Design Principles, Process Controls, Computer Programming with C, Simulation in Chemical Engineering