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Dio User

@diouser2

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I build scalable design systems and conversion-focused B2B SaaS and e-commerce products.

Indonesia

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What I'm looking for

I'm looking to build scalable, high-impact products where I can improve design systems, streamline cross-functional workflows, use customer insights to guide decisions, and partner closely with product and engineering teams.

I've built scalable product systems for Summit Global, Bukalapak, and Tech in Asia, spanning B2B financial software, e-commerce, and digital media products.

At Summit Global, I led design system architecture across 100+ components for two major releases, contributing to 40% faster feature development and a unified experience across multi-brand product lines. I also created an AI-infused workflow that enabled nine major feature releases in three months independently.

I designed an approval workflow used across three countries and processing 5,000+ transactions, reaching a 62.5% adoption rate while reducing policy setup from more than 30 minutes to under five. At Bukalapak, I redesigned checkout and cart journeys, increasing paid transactions and GMV by 2% across a platform with 100M+ registered users.

I bring systems thinking to product design, connecting research, analytics, design operations, and engineering handoff. I enjoy removing bottlenecks, improving team workflows, and turning customer insight into practical product initiatives.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

Summit Global

Aug 2021 - Aug 2026 (5 years)

Initiated an end-to-end AI-infused development workflow enabling 9 major feature releases in 3 months. Led design system architecture across 100+ components, achieving 40% faster feature development and established a DesignOps framework with 100% team participation.

AI Workflow Design Design Systems DesignOps Figma React Native JavaScript TypeScript HTML5 CSS Sass Next.js PostHog Gong.Io Looker Agile Scrum Mentorship

UI/UX Designer

Bukalapak

Aug 2018 - Jul 2021 (2 years 11 months)

Redesigned core checkout and cart user journeys, driving a 2% increase in paid transactions and GMV across 100M+ registered users. Standardized security challenge patterns and optimized mobile search experience, achieving a 1.7% increase in search usage and 71% increase in product page visits.

UI UX Design Checkout Optimization Design Systems Mobile Design User Research A B Testing Personas Figma Sketch

UI/UX Designer

Tech in Asia

Jul 2016 - Jul 2018 (2 years)

Built a foundational design system establishing unified design language across web and mobile products. Led platform redesign v3.0 and created a QA framework for systematic UI/UX audits.

UI UX Design Design Systems Web Design Mobile Design User Research QA CMS Design Figma Sketch

Education

Degrees, certifications, and relevant coursework

The Interaction Design Foundation

UX Management: Strategy and Tactics, UX Management

2023 - 2023

Completed certification in UX Management: Strategy and Tactics.

The Interaction Design Foundation

UI Design Patterns for Successful Software, UI Design

2021 - 2021

Completed certification in UI Design Patterns for Successful Software.

TOEFL ITP

TOEFL ITP, English Proficiency

2015 - 2015

TOEFL ITP certification issued in 2015.

TOEIC

TOEIC, English Proficiency

2013 - 2013

TOEIC certification issued in 2013.

Universitas Brawijaya

Bachelor of Science, Computer Science

Grade: 3.68 / 4.00

Activities and societies: Finalist in Indonesia's National Election Apps Challenge and National Mobile Games Developer Competition; Head of Art & Design Division at Raion Community; Laboratory Teaching Assistant for Operating Systems & Fundamental Programming.

Bachelor of Science in Computer Science with a GPA of 3.68/4.00. Finalist in national competitions and active in campus organizations.