aretha adam
@arethaadam
Marketing and communications professional with five years' experience driving brand engagement.
What I'm looking for
I am an organized and creative marketing professional with five years of experience working across diverse organizations. I specialize in brand promotion, content development, and managing online presence to increase visibility and engagement.
At Parrot Group Kenya I managed the company’s presence on Instagram, LinkedIn and Facebook, led marketing campaigns including outdoor activations, and crafted campaign concepts and content. I also led project implementation, prepared boardroom presentations, and produced reports on completed projects.
Earlier roles as a brand ambassador and promoter with Tradco Services and Retailin Services involved in-store customer engagement, merchandising, product promotion, and sales/report writing for clients like Britannia, Podravka, Chandaria Industries and Reckitt Benckiser.
I am a fast learner who works well independently and in teams, with strengths in strategic planning, presentation, communication and client service. I am looking to apply my skills to improve organizational performance and public engagement.
Experience
Work history, roles, and key accomplishments
Marketing & Communications Officer
Parrot Group Kenya
Jan 2021 - Dec 2022 (1 year 11 months)
Managed social media presence and led conception and execution of marketing campaigns, driving strategic content, outdoor activations, and boardroom presentations of proposals and results.
Marketing & Brand Promoter
Retailin Services
Jan 2018 - Dec 2018 (11 months)
Promoted Chandaria Industries products through in-store engagements, merchandising, and sales report writing to drive product visibility and retail sales.
Brand Ambassador
Tradco Services
Jan 2017 - Dec 2017 (11 months)
Performed in-store customer engagements and brand promotion for Britannia, Podravka, and Reckitt Benckiser; produced post-project reports to inform campaign performance.
Education
Degrees, certifications, and relevant coursework
Jomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Public Management and Development
Undergraduate program in Public Management and Development (Bachelor of Science).
Karima Girls' High School
Kenya Certificate of Secondary Education, Secondary Education
Completed Kenya Certificate of Secondary Education (KCSE).
Kingsway Junior School
Kenya Certificate of Primary Education, Primary Education
Completed Kenya Certificate of Primary Education (KCPE).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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