AKArchit Kohli
@architkohli
Marketing and client services professional with 14 years of experience.
IndiaWhat I'm looking for
I am a marketing and client services professional with over 14 years of experience across research, advertising, and digital strategy. My journey has been marked by a proven expertise in managing end-to-end client requirements and executing detail-heavy creative marketing campaigns. As a Co-Founder at Halfabyte Digital Communications, I have successfully managed client orientation and daily digital operations, working with notable clients such as Arun Plus TMT and JK Fenner.
In my role as Client Services Manager at Thought Pencil Communications, I spearheaded market research for various industries, optimizing pitch effectiveness and managing relationships with clients in Finance, FMCG, and Healthcare. My collaborative approach ensures that all marketing strategies align with long-term growth objectives, and I take pride in my ability to design and implement strategic campaigns that resonate with target audiences.
Experience
Work history, roles, and key accomplishments
Client Services Manager
Thought Pencil Communications Pvt Ltd
Apr 2019 - Present (6 years 3 months)
Spearheaded market research for client industries to optimize pitch effectiveness and managed relationships for clients in Finance, FMCG, and Healthcare verticals. Collaborated with the team to design and implement strategic campaigns for product launches or promotions within client-specified budgets.
Co-Founder
Halfabyte Digital Communications
May 2021 - Present (4 years 2 months)
Managed client orientation and daily digital operations for clients such as Arun Plus TMT and JK Fenner. Spearheaded brand identity creation for Buns Gourmet Burger, encompassing logo design, customized brand materials, and marketing campaign rollouts.
Research Head
ESB Technology Private Limited
Oct 2016 - Mar 2019 (2 years 5 months)
Headed research specializing in extensive studies within the Education and Healthcare Industries, collaborating on building education software products and conducting interviews to map technology needs. Created detailed reports on the education sector, focusing on trends, technology placements, and overall education systems to aid in Go-To-Market strategy.
Research Analyst
Frost & Sullivan
Aug 2015 - May 2016 (9 months)
Created comprehensive reports on the Industrial Automation and Process Control sector, focusing on pumps, motors, and market trends. Developed an in-depth report on the global pump industry in the water and wastewater market, covering trends, market value, top players, and future projections.
Senior Analyst
International Research Institute for Manufacturing
Jun 2016 - Sep 2016 (3 months)
Conducted research on top manufacturing companies in India, identifying best practices and recommending environmentally friendly improvements through onsite studies. Led planning for the company's awards ceremony, recognizing top performers in the manufacturing industry.
Research Analyst
McKinsey Knowledge Centre
May 2011 - Mar 2014 (2 years 10 months)
Delivered real-time analysis across various industries and functions, including press searches and financial analysis. Analyzed company stock performance, revenue trends, and bond markets to understand global financial landscapes, especially in Europe.
Education
Degrees, certifications, and relevant coursework
University of Madras
Bachelor in Commerce, Commerce
Studied foundational business principles and practices. Gained knowledge in various aspects of commerce relevant to the industry.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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