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Archit Guru

@architguru

I lead Salesforce platforms as a CRM architect, delivering secure declarative architecture and AI-powered automation that improves pipeline accuracy.

India

Message

What I'm looking for

I want to lead Salesforce platform governance and secure, declarative CRM architecture, while expanding AI-powered RevOps automation that reduces rep workload, improves pipeline hygiene, and strengthens data integrity across business units.

I’m a Salesforce Platform Lead and CRM Architect with around 7 years of enterprise platform ownership across Sales Cloud, Service Cloud, and Marketing Cloud. I currently govern a 300+ user Salesforce org at InMobi, serving as the single point of platform accountability across Sales, Marketing, and Operations across multiple geographies.

I specialize in turning GTM and revenue strategy into scalable, secure declarative Salesforce architecture—grounded in platform governance, release management, and security model design. I’ve redesigned opportunity and pipeline automation with Salesforce Flow (~30% less manual effort), improved CRM data integrity by 25%, and led Agentforce/AI automation adoption to reduce rep workload and strengthen CRM data quality. I’m also a certified AI/Agentforce practitioner, actively deploying AI-powered automations such as a production-prototype Account Research Agent using Claude Sonnet 4 with web search, ICP scoring, competitive displacement detection, and hallucination guardrails.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Platform Lead

Current

InMobi

Jan 2025 - Present (1 year 6 months)

Governs and evolves a 300+ user Salesforce org across Sales, Marketing, and Operations, serving as the platform accountability owner. Redesigns opportunity and pipeline automation with Salesforce Flow to reduce manual effort (~30%), improve forecast accuracy, and leads Agentforce/AI automation adoption including an AI-powered Account Research Agent prototype.

Salesforce Sales Cloud Service Cloud Marketing Cloud Salesforce Flows Platform Governance Release Management Change Management Access Control SSO MFA Data Quality Agentforce Einstein AI Declarative Automation Pipeline Integrity CRM Automation

Salesforce Team Lead

MetLife GOSC

Mar 2022 - Dec 2024 (2 years 9 months)

Led Salesforce platform operations for a large enterprise org across multiple business units and international geographies. Owned Salesforce security architecture (profiles, permission sets, role hierarchy, sharing rules/OWD), delivered 20+ declarative solutions using Flow and validation/approval processes, and managed release cycles/change set governance with zero critical production incidents.

Salesforce Platform Operations Security Architecture Profiles Permission Sets Role Hierarchy Sharing Rules OWD Salesforce Flows Validation Rules Approval Processes Release Cycles Change Sets

Salesforce Developer (Marketing Cloud)

Dean Infotech Pvt. Ltd.

May 2021 - Mar 2022 (10 months)

Delivered Salesforce Marketing Cloud implementations including Email Studio, Journey Builder, Content Builder, and Contact Builder for mid-market clients. Performed data migration and data quality management using Data Loader and Workbench, supported SSO/MFA configuration, and provided ongoing enhancements and production release support.

Salesforce Marketing Cloud Email Studio Data Loader Data Migration Data Quality Management SSO MFA Production Releases

Salesforce Administrator

Palni India Pvt. Ltd.

Jan 2020 - May 2021 (1 year 4 months)

Configured Salesforce objects, fields, validation rules, record types, page layouts, and automation flows for business stakeholders. Built reports and dashboards for pipeline and operational insights and supported release management, user onboarding, access control, and day-to-day platform operations.