Open to opportunities

Aqsa Khaliq

@aqsakhaliq

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I build research-driven brand, market, and go-to-market strategies for startups and growing businesses.

Pakistan

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What I'm looking for

I'm seeking Business Strategy Consultant opportunities focused on startup consulting, brand strategy, market research, and growth strategy, where I can support international clients and strengthen my consulting expertise through practical, research-driven projects.

I've built a twelve-stage consulting framework for startup and SME growth, spanning business research, market analysis, customer and competitor insight, brand positioning, and go-to-market planning.

Through independent portfolio case studies, I've developed a launch-ready brand strategy for a specialty coffee business, a phased go-to-market plan for a SaaS startup, competitive recommendations for a skincare brand, and evidence-based buyer personas for a fitness app. My work turns research into practical recommendations, including positioning, messaging, segmentation, acquisition channels, KPIs, and customer journeys.

I'm building an independent consulting practice focused on helping founders and growing businesses make evidence-based strategic decisions before execution.

Experience

Work history, roles, and key accomplishments

Current

Business & Brand Strategist

Current

Self Employed

Jan 2024 - Present (2 years 7 months)

Building an independent consulting practice focused on brand strategy, business strategy, startup consulting, market research, and go-to-market strategy. Developed structured consulting frameworks and portfolio case studies to simulate client engagements.

Business Strategy Brand Strategy Market Research Go To Market Strategy Customer Research Consulting Documentation Positioning Competitive Analysis Marketing Strategy Marketing Operations Startup Building Startup Consulting

Market Research Analyst

Self Employed

Oct 2024 - Feb 2026 (1 year 4 months)

Performed industry research, market analysis, and competitor benchmarking across multiple portfolio projects. Identified customer insights, market trends, positioning opportunities, and differentiation strategies using structured research methodologies. Synthesized findings into professional reports that supported evidence-based business and marketing recommendations.