Apeksha Bramha Prasad

Led UX strategy and product design for a fintech wealth management platform, designing experiences for 10,000+ users. Conducted user research and optimized end-to-end customer journeys; redesigned onboarding to reduce drop-offs by ~15% and improved design-to-development efficiency by ~40–60%.

Redesigned websites and digital experiences to improve engagement, usability, and customer retention. Built research-backed workflow and interface improvements, reducing manual workflow effort by ~40% through streamlined data management solutions.

Conducted research across 25+ users and competitor products to identify onboarding friction points and drive redesign priorities. Produced end-to-end user flows and interactive prototypes that reduced navigation complexity and improved task completion.

Led operational strategy and workflow optimization initiatives, coordinating cross-functional teams and stakeholder communication. Established scalable processes to improve delivery efficiency and product quality, and translated client business requirements into operational solutions.

Managed teams and coordinated project delivery while improving workflows and resource planning for better operational efficiency. Supported execution of business requirements through collaboration with internal teams and clients.

Supported project documentation and workflow coordination to ensure smooth delivery. Assisted with streamlining internal processes and maintaining accurate project records while coordinating with teams and stakeholders.

Earned a B.E. in Electronics & Communication at Vidyavardhaka College of Engineering in Mysuru from 2015 to 2019.