Anu User

Managed product enhancement initiatives for the Europcar Privilege loyalty platform, coordinating cross-functional teams to improve customer retention by 15%. Conducted customer journey mapping and analyzed NPS/CSAT to identify service gaps and improve conversion by 15%, and coordinated UAT and product testing for production deployment.

Owned product roadmaps and led end-to-end delivery from MVP through multiple releases for Maritime SaaS platforms, transforming the solution into a commercially successful standalone product. Managed Agile backlogs and UAT coordination (including functional and non-functional documentation) to contribute to a 100% ROI improvement, while supporting scalability improvements using AWS and Azure.

Developed business growth strategies resulting in a 25% increase in customer acquisition and maintained customer relationships through product demonstrations and solution presentations. Managed sales pipeline using CRM tools, supported proposal and implementation planning, and prepared business reports using sales performance and market research inputs.

Performed techno-functional analysis by gathering business requirements and translating them into technical specifications, collaborating with product teams on functionality and customer value. Developed smart contract solutions using Solidity and Ethereum, conducted API testing with Postman, and optimized blockchain performance through smart contract and gas optimization.

Gathered business requirements through stakeholder meetings, workshops, and client interviews, and produced functional documentation including BRDs, workflows, and use cases. Facilitated communication between customers, developers, QA, and management, supported release planning through sprint coordination, and contributed to product improvements via market research and UI/UX reviews.

Provided financial product advisory and recommended solutions aligned with customer needs, supporting customer onboarding, documentation, and compliance activities. Promoted banking products and assisted with sales reporting and customer relationship management.

Executed customer engagement campaigns, promotional activities, and product demonstrations to drive brand awareness and sales. Collected customer feedback and market insights to support marketing improvements and supported retail operations and sales promotions to strengthen customer relationships.

Completed an M.Sc. in Global Business Management at ESC Rennes School of Business in 2024.

Completed a PG Diploma in Electronics & System Design in 2016 at the National Institute of Electronics & Information Technology.

Completed a Bachelor of Technology in Electronics & Communication Engineering in 2011 at Toc H Institute of Science & Technology.