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Anushka Dhengle

@anushkadhengle

Digital marketing professional specializing in performance media execution and lead generation for brands like Tata Motors.

India

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What I'm looking for

I’m looking for a digital marketing role where I can execute and optimize paid media end-to-end, drive lead generation results, and use analytics to continuously improve performance within a collaborative team.

I’m a digital marketing professional with hands-on experience in performance media execution for Tata Motors through Omnicom Media Group. I execute and optimize paid media campaigns, including setup, targeting, and placement strategies, while managing daily, weekly, and monthly performance reporting across Meta and Google Ads.

I also build strong audience momentum through social media marketing. As a Social Media Marketing Executive at Decoffice, I boosted engagement via consistent Instagram content using Hootsuite, created a content calendar aligned to marketing goals, and used ad performance and audience insights to guide next steps.

I bring a strong analytics foundation from my MSc Digital Marketing at the University of Salford, plus projects like designing a full-scale media plan for a fitness app that increased ROI by 200% with a ₹5 lakh ad budget. I enjoy translating data into clear creative and optimization decisions—always aiming for measurable growth.

Experience

Work history, roles, and key accomplishments

Performance Media Exec

Omnicom Media Group

May 2025 - Jul 2025 (2 months)

Executed and optimized paid media campaigns for Tata Motors, including setup, targeting, and placement strategy across Meta and Google Ads. Managed performance reporting and supported lead generation by creating/updating lead forms and coordinating timely optimizations based on campaign trends.

Meta Ads Google Ads Paid Media Campaign Optimization Lead Generation performance reporting Meta Business Suite Creative Management A B Testing Google Analytics

Social Media Marketing

Decoffice

Jun 2022 - Sep 2022 (3 months)

Drove Instagram engagement through consistent content creation and posting while maintaining brand voice and community standards. Planned a content calendar, used Hootsuite scheduling for peak visibility, and analyzed engagement and audience insights while conducting competitor and trend research to inform content opportunities.

Instagram Marketing Content Creation Hootsuite Audience Research Competitor Research Brand Voice Marketing Analytics

Education

Degrees, certifications, and relevant coursework

University of Salford

Master of Science (MSc), Digital Marketing

2023 - 2025

Activities and societies: Modules included Digital Marketing Analytics & Strategy, Search & Social Media Marketing, Online & Offline Consumer Behaviour, and Digital Marketing Communications; Dissertation: Impact of Influencer Marketing on Brand Perception Among Millennials in Skincare (2024).

Completed an MSc in Digital Marketing with coursework in marketing analytics, strategy, and search/social media marketing. Dissertation focused on the impact of influencer marketing on brand perception among millennials in the skincare industry (2024).

V. G. Vaze College of Arts

Bachelor in Mass Communication and Multimedia, Mass Communication and Multimedia

2020 - 2023

Activities and societies: Professional development: Brand Building (2022); Coursework: Advertising design portfolio; Dissertation: Influencer marketing vs traditional marketing on the beauty category (2023).

Earned a Bachelor in Mass Communication and Multimedia covering professional studies such as brand building and advertising design coursework. Dissertation studied influencer marketing versus traditional marketing in the beauty category.