Open to opportunities

Viraj Randive

@virajrandive

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Results-driven Digital Marketing Specialist driving ROI through performance marketing across paid social and search.

India

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What I'm looking for

I’m seeking a full-time position in my field where I can upgrade my knowledge with new skills, apply them for the organization’s continuous improvement, and provide for each client’s needs.

I am a results-driven Digital Marketing Professional with more than 2.5 years of experience in performance marketing. I lead strategy, execution, and optimization of performance-driven digital campaigns across Meta, LinkedIn, Pinterest, Google Ads, and Microsoft Advertising.

I focus on measurable ROI, improving campaign efficiency, and enhancing brand visibility by managing end-to-end paid social and data-driven search strategies. I develop performance dashboards to track KPIs, deliver campaign analysis and actionable insights, and collaborate with global clients including American Express (UK) and Enterprise Holdings (Europe).

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Associate

Current

Omnicom Media Group

May 2025 - Present (1 year 3 months)

Lead strategy, execution, and optimization of performance-driven digital campaigns across Meta, LinkedIn, Pinterest, Google Ads, and Microsoft Advertising. Manage paid social and search campaigns to drive measurable ROI, improve engagement and conversions, and deliver KPI dashboards and campaign insights.

Performance Marketing Meta Ads LinkedIn Ads Pinterest Ads Google Ads Paid Social Paid Search ROI ROAS Media Buying Campaign Optimization Data Driven Strategy KPIs Campaign Analysis

Performance Marketing Executive

LS Digital Group

Feb 2024 - May 2025 (1 year 3 months)

Strategize, structure, launch, and manage campaigns across Google AdWords, Meta and LinkedIn, and Bing platforms. Create paid marketing reports, conduct keyword research, optimize campaigns, and support clients with ROI/KPI-focused insights and budget monitoring.

Meta Ads LinkedIn Ads Bing Ads Keyword Research Marketing Reporting Campaign Analysis Campaign Optimization Expenditure Monitoring

Marketing Intern

Bajaj Capital Wealthpreneurship

May 2023 - Jul 2023 (2 months)

Led promotion and sales activities for the P.NUT initiative as a Wealthpreneur. Combined financial expertise with marketing techniques to support the project’s success.

Promotion Sales

Project Intern

Smiling Star Childcare Pvt. Ltd.

Apr 2023 - Present (3 years 4 months)

Addressed issues including competition and declining customer base for Smiling Stars Childcare. Proposed strategies such as competitive pricing, brand differentiation, enhanced customer experiences, network expansion, and staff training.

Customer Experience Network Expansion Strategy Development

Project Intern

Unnati Motors

Jan 2023 - Present (3 years 7 months)

Analyzed issues including long waiting times, unavailability of parts, and space inefficiencies at Unnati Motors. Used primary and secondary research and SWOT analysis to propose demand forecasting, on-call service, and scheduled appointments.

Primary Research Demand Forecasting On Call Appointments