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Antonio Serrano

@antonioserrano1

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Strategic Copywriter at Freelance, using AI tools to personalize content strategies that support client ROI.

United Kingdom

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What I'm looking for

I'm ready to tackle challenges in sales, marketing, or hybrid roles, with an emphasis on innovation and collaboration. I'm based in London and available for on-site, remote, and hybrid roles; I'm open to relocation subject to role conditions.

As a freelance Strategic Copywriter, I create content strategies tailored to different industries, drawing on customer psychology, market trends, and my background in sales and marketing. I integrate AI tools to personalize content and support client ROI.

At Ricoh Spain, I managed a portfolio of 150 B2B clients and helped dissatisfied clients regain trust through proactive problem-solving. At Skydive Requena Sportclub, I launched campaigns for domestic and international markets and developed travel and accommodation packages.

Experience

Work history, roles, and key accomplishments

Current

Strategic Copywriter

Current

Freelance

Craft compelling content strategies tailored to diverse industries, leveraging customer psychology and market trends. Integrated AI tools to enhance content personalization, creating measurable impact on client ROI.

Copywriting Content Strategy AI Tools Content Personalization Sales Marketing

Director of Sales

Skydive Requena Sportclub

Feb 2013 - Dec 2015 (2 years 10 months)

Launched a pioneering skydiving club, targeting domestic and international markets through innovative campaigns. Developed comprehensive travel and accommodation packages, boosting client satisfaction and market reach.

Sales Strategy Marketing Campaigns Business Development Travel Packages Customer Satisfaction

Sales Manager

Red Leaf

Oct 2011 - May 2012 (7 months)

Drove market expansion in southern Spain, focusing on Málaga, achieving notable revenue growth. Collaborated with the Marketing Director to design impactful campaigns for language education fairs across Spain.

Market Expansion Revenue Growth Marketing Campaigns Strategic Alliances Client Relationships

Corporate Account Manager

Royal Air Maroc

Dec 2009 - Jan 2011 (1 year 1 month)

Built and managed corporate accounts, driving revenue growth through strategic partnerships and client retention. Established key alliances, including a partnership with the Moroccan Chamber of Commerce in Madrid.

Account Management Revenue Growth Strategic Partnerships Customer Retention Business Development

Account Manager

Ricoh Spain

Mar 2007 - Mar 2009 (2 years)

Managed a portfolio of 150 B2B clients, delivering tailored document management solutions. Turned around dissatisfied clients by addressing pain points with proactive problem-solving, achieving 80% of sales targets consistently.

B2B Sales Account Management Document Management Problem Solving Customer Retention