Antoinette Caponi

I am a dedicated marketing professional with over two decades of experience in the beauty and retail industry. My journey began with a Bachelor of Arts in Marketing and Business Administration from Cleveland State University, which laid the foundation for my career. I have excelled in various roles at The Estée Lauder Companies, where I currently serve as an Online High-Touch Service and Selling Expert. In this role, I lead customer service and sales initiatives across all twenty-four brands, consistently exceeding performance goals and benchmarks.

Throughout my career, I have demonstrated a strong ability to develop and train sales representatives and beauty advisors, ensuring they are equipped to meet client needs and drive sales. My freelance work has allowed me to negotiate successful product launch events and maintain strong relationships with store management. I take pride in my ability to create effective sales strategies and documentation that enhance product understanding and customer loyalty.

In addition to my professional achievements, I am passionate about community involvement. I founded Save-A-Smile, a nonprofit charity focused on helping children with facial deformities, and have successfully raised over $1 million for Rainbow and Babies Children Hospital. My commitment to making a difference extends to my volunteer work with local schools and organizations, where I lead marketing and social media efforts.