Anthony Anselmo

Managed migration from Universal Analytics 360 to GA4, ensuring tagging parity and providing direction for Adobe Analytics implementation. Led architectural strategies, implemented GTM deployments, and designed reporting dashboards in Google Looker DataStudio, reducing ad-hoc requests by 80%.

Provided strategic architectural direction for client data layers, collaborating with major retail and hospitality clients to optimize analytical implementations. Certified in Adobe and Google analytics tools and tag management systems.

Contributed to implementation of the Anthem Healthcare Guide product, defining client requirements and preventing technical roadblocks. Resolved data quality issues and coordinated architectural design for data flow resolutions.

Orchestrated migration from Adobe Analytics (Omniture) to a cloud-based version, replacing third-party software with an in-house tool. Led servicing platform, defined KPI requirements, and coordinated Tableau dashboards for business stakeholders.

Spearheaded large-scale projects transitioning from mainframe to web-based solutions, acting as liaison with over a hundred individuals. Specialized in certificate reporting application, conducting audits to enhance data integrity and ensure compliance.

Rotated among roles including Application Owner, Requirements Lead, Analytics Specialist, Process Lead, and Data Analyst. Introduced Ensighten and Google Analytics, reducing coding time from three months to four weeks, and deployed eCommerce technologies across enterprise.

Coordinated IT activities and supported technology operations.

Performed systems analysis and supported technology solutions.

Developed interactive marketing solutions.

Developed web applications and solutions.

Developed web applications and solutions.

Developed web applications and solutions.

Bachelor of Fine Arts in Visual Communications/Advertising and Graphic Design from Columbus College of Art and Design.

Completed professional development training in Google Analytics.

Completed professional development training in JavaScript for Digital Marketers.

Completed professional development training at DEACOM Application University.

Earned Six Sigma White Belt certification.

Earned Adobe Analytics Developer Badge and Adobe Analytics Business Practitioner Badge.

Completed professional development training in Corporate Communications.

Completed professional development training in Mastering CSS Selectors.

Completed professional development training in Glassbox.