Open to opportunities

Anny Ma

@annyma1

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Impact-driven communications leader specialising in social impact partnerships.

United Kingdom

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What I'm looking for

I seek a mission-driven role leading communications and partnerships where I can scale impact, build inclusive programmes, mentor teams, and deliver measurable growth through strategic campaigns and stakeholder collaboration.

I am an impact-driven communications leader with over 10 years experience designing and delivering campaigns, partnerships, and programmes across social enterprises, NGOs and corporate partners. I have managed £20M+ in funding partnerships and scaled participation to 30,000+ young people annually.

My work blends strategic communications, partnership development, DEI facilitation and event production — producing measurable results such as generating £1M+ revenue through integrated broadcast campaigns and mobilising teams of 400+ volunteers. I have led digital strategy, crisis comms, and storytelling for high-profile clients and media placements.

I partner with mission-driven organisations to translate complex social impact goals into compelling campaigns that drive engagement, secure funding, and scale programmes. I prioritise inclusive processes, data-driven optimisation, and capacity building through mentorship and DEI practice.

Experience

Work history, roles, and key accomplishments

Current

Communications & Impact Director

Current

Freelance

Jan 2014 - Present (11 years 10 months)

Provided communications, storytelling, events, and campaign leadership for 30+ clients globally, producing high-profile media coverage and scaling cultural and social impact programmes. Managed large-scale events and brand partnerships, and delivered DEI facilitation and reputation management services.

Strategic Communications Event Management Storytelling Brand Management Media Relations Campaign Strategy Partnership Development

Marketing Manager

Stemettes

Dec 2023 - May 2025 (1 year 5 months)

Developed and delivered integrated marketing strategies that increased participation to over 30,000 young people in 2024 and managed digital channels to amplify STEM role models. Secured media coverage and led community outreach and events while line-managing two direct reports.

Marketing Strategy Digital Marketing Partnerships PR Google Analytics Community Outreach Event Management Team Leadership

External Affairs Executive

UnLtd

Sep 2019 - Nov 2023 (4 years 2 months)

Designed and executed multi-channel impact storytelling and digital campaigns that increased engagement and applications by 40% YoY, and managed communications for £20M+ in funding partnerships with government and corporate partners. Led DEI initiatives to increase funding to Global South-led enterprises by 35%.

Partnership Management Grant Communications Digital Strategy DEI Stakeholder Engagement Coalition Building

Auckland Integration Manager

MediaWorks New Zealand

Sep 2016 - Jun 2019 (2 years 9 months)

Managed integrated campaigns across the network's Auckland stations reaching 753K+ weekly listeners, led promotions to generate $1M+ annual revenue, and executed brand activations for audiences up to 10,000. Coordinated cross-station campaigns and promotional teams.

Campaign Management Revenue Growth Team Leadership Client Relations Event Production Media Planning

Account Director

Showroom22

Jan 2014 - Sep 2016 (2 years 8 months)

Delivered strategic PR and influencer campaigns for fashion clients including Levi's, adidas, and Stella McCartney, managed crisis communications and high-profile events such as New Zealand Fashion Week, and grew stakeholder relationships with media and partners.

Public Relations Crisis Communications Event Management Media Relations Account Management