Open to opportunities

Annie Ann

@annieann

I’m a brand marketing and communications analyst who builds data-driven campaigns that grow engagement and brand visibility.

Spain

Message

What I'm looking for

I’m looking for a role in brand strategy or marketing communications where I can lead integrated, data-informed campaigns, strengthen storytelling across digital channels, and drive results through events, activations, and measurable performance improvements.

I’m a brand marketing and communications professional, focused on brand management, marketing communications, integrated campaigns, and content strategy. I’m currently pursuing a Master’s Degree in Marketing and Sales Management at EAE Business School in Madrid, and I’m passionate about creating meaningful connections between brands and consumers through strategic initiatives and storytelling.

As a BRAND MARKETING & COMMUNICATIONS ANALYST at LA TINKA SA, I lead brand awareness campaigns that increased digital membership by more than 10%. I also developed and executed content and communication strategies that increased brand engagement by over 25% across digital channels, while collaborating with creative agencies to keep brand consistency across every customer touchpoint.

Earlier, as a BRAND MARKETING ANALYST at GRUPO LACTALIS, I analyzed market trends, consumer insights, and competitor activities to support strategic decisions and planned, executed, and evaluated integrated marketing campaigns using KPIs and ROI analysis. I’ve also driven results as a MARKETING INTERN at GRÜNENTHAL, contributing to a 45% increase in sales share during a relaunch and a 5% sales increase, and I bring that same execution focus to events, promotional activations, and customer experiences.

Experience

Work history, roles, and key accomplishments

Brand Marketing & Communications Analyst

La Tinka S.A.

Jan 2023 - Feb 2026 (3 years 1 month)

Led brand awareness campaigns, increasing digital membership by more than 10%, and developed content and communication strategies that increased brand engagement by over 25% across digital channels. Collaborated with creative agencies to develop and execute marketing campaigns while maintaining brand consistency across customer touchpoints.

Brand Awareness Brand Management Marketing Communications Integrated Marketing Campaigns Communications Strategy Digital Marketing Brand Consistency

Brand Marketing Analyst

Grupo Lactalis

Nov 2021 - May 2022 (6 months)

Analyzed market trends, consumer insights, and competitor activities to support strategic marketing decisions, and planned, executed, and evaluated integrated marketing campaigns using KPIs and ROI analysis. Coordinated local and international marketing events and promotional activations, achieving a 12% increase in sell-out and a 30% improvement in social media performance via customer segmentati

Trend Analysis Consumer Insights Competitor Analysis Integrated Marketing Campaigns KPI Tracking ROI Analysis Marketing Events Promotional Materials Incentive Programs Customer Segmentation Excel Power BI SAP Google Ads Meta Ads ClickUp Gantt Charts Capcut Data Analysis

Marketing Intern

Grünenthal

Sep 2019 - Sep 2020 (1 year)

Supported the execution of brand plans and integrated marketing campaigns for OTC and women’s health products. Contributed to a 45% increase in sales share during the relaunch of Nistaglos NF and a 5% increase in sales for D'Hipoglos, while coordinating with media agencies and supporting nationwide events.