Anne Wachira
@annewachira
Results-driven digital strategist and growth marketer with 6+ years experience.
KenyaWhat I'm looking for
As a results-driven digital strategist and growth marketer, I bring over six years of experience in SEO, digital marketing, social media management, and content creation. My journey has been marked by a proven track record of increasing conversions and building a strong online brand presence. At Mo Fashions Retailers, I led the creation and launch of the official website, seamlessly integrating it with POS systems, which significantly enhanced our operational efficiency.
In my current role as Digital Marketing & E-commerce Manager, I have successfully strategized and executed comprehensive digital campaigns across various platforms, resulting in a remarkable increase in online conversions. My leadership skills have been instrumental in managing a content team and ensuring the timely production of engaging brand content. I am passionate about leveraging my background in legal studies and strategic consulting to drive impactful marketing initiatives.
Experience
Work history, roles, and key accomplishments
Brand & Digital Marketing Strategist
Sike Creations
Jan 2022 - Present (3 years 5 months)
Crafted and implemented the company’s social media presence across all major platforms. Managed B2B outreach and marketing communication, including partnership pitches and inbound client onboarding.
Digital Marketing & E-commerce Manager
Mo Fashions Retailers
Jan 2018 - Present (7 years 5 months)
Led the creation and launch of the official Mo Fashions website, integrating it seamlessly with POS systems. Strategized and executed comprehensive digital campaigns across Instagram, LinkedIn, and TikTok, significantly increasing online conversions.
Education
Degrees, certifications, and relevant coursework
Africa Nazarene University
Bachelor of Laws (LL.B), Law
Completed a Bachelor of Laws degree, gaining a strong foundation in legal studies. This program provided a comprehensive understanding of legal principles and frameworks.
Google Digital Skills for Africa
Certificate, Digital Skills
Obtained a certificate in digital skills through the Google Digital Skills for Africa program. This certification enhanced knowledge in various aspects of digital marketing.
Meta
Certification, Digital Marketing
Achieved Facebook Blueprint Certification from Meta, demonstrating expertise in Facebook advertising and marketing strategies. This certification validates proficiency in Meta's advertising platforms.
Udacity
Nanodegree, Growth Product Management
Completed a Nanodegree in Growth Product Management from Udacity. This program focused on strategies for product growth and market expansion.
McKinsey
Certificate, Consulting
Earned the McKinsey Forward Certificate in Consulting, developing skills in strategic problem-solving and business consulting. This certificate signifies a foundational understanding of consulting methodologies.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
Skills
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