At DEPT, I lead audience, content and communications strategy for Dutch and international brands, turning search, cultural and performance insights into scalable frameworks, positioning and creative direction. My work on KPN spanned six business areas, while a Nikon social proposition informed by GWI research contributed to €265K in new business.
Previously, I grew PwC Netherlands’ LinkedIn audience from 40K to 60K and doubled WIELS’ Instagram following from 30K to 60K through stronger editorial direction and platform-native storytelling. I enjoy translating complex business, policy, cultural and curatorial ideas into clear, engaging content across social, email, corporate and brand channels.
