Anna Strauss
@annastrauss
I build integrated marketing campaigns, CRM workflows, and sales enablement programs.
United StatesWhat I'm looking for
At Planet Home Lending, I developed and executed the Buy Now. Sell Later. campaign, turning business objectives into messaging, creative assets, customer materials, and sales enablement collateral. I also built lead-management processes in Total Expert and used Microsoft Dynamics to organize leads, strengthen customer engagement, and support structured follow-up.
I've coordinated multi-channel campaigns across landing pages, email, SMS, events, webinars, and digital content while managing workflows in Monday.com. With an MBA, Business Analytics Certificate, and hands-on experience across marketing automation, analytics, and MarTech, I connect cross-functional business needs to data-informed marketing execution.
Experience
Work history, roles, and key accomplishments
Marketing Coordinator
Planet Home Lending
May 2019 - Aug 2026 (7 years 3 months)
Developed and executed integrated marketing campaigns, including the Buy Now. Sell Later. initiative, and managed lead-management processes within Total Expert and Microsoft Dynamics. Coordinated cross-functional projects and marketing initiatives across multiple channels.
Education
Degrees, certifications, and relevant coursework
Metropolitan State University of Denver
Master of Business Administration, Business Administration
Pursued a Master of Business Administration with a Business Analytics Certificate, graduating in 2025.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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