At Ylee Studio, I own analytics across growth, activation, and CRM for B2C mobile subscription products, including Instories and Vids. I’ve evaluated 30+ A/B tests and contributed to analytics infrastructure, including experimentation tools, reporting, and data quality processes.
My analyses have informed pricing strategies rolled out in 8 of 10 markets, with experiments showing a 10% increase in new-user D4 ARPU. I’ve also developed a LightGBM model to forecast 365-day ARPU and self-service analytics tools that reduced manual analytics workload by an estimated 20%.
